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Pro-Active Community Endeavour (PACE) from Loughborough has been announced as the
winner of the 2025 Love British Food ‘Champion of Change’ Community Competition, run in partnership with Morrisons, in recognition of the charity’s lasting impact on the lives of local residents.
The competition, which celebrates grassroots initiatives promoting sustainability, community
wellbeing and the use of British produce, has been warmly embraced by communities across
the UK. Entries quadrupled this year, with many nominated by Morrisons in-store Community
Champions.
PACE has been praised by competition judge, David Scott, Corporate Affairs Director at
Morrisons, for strengthening their local community through access to affordable meals and
food via a local shop and reducing food waste.
"The calibre of nominations this year was fantastic. PACE’s submission really stood out; it’s
clear they work tirelessly to bring vulnerable groups together and food is at the heart of that
mission.”
A certificate and vouchers were presented to PACE board member, Tracey Parkinson, who
said winning the award is a blessing.
“To shine a spotlight on the everyday impact of our projects, from our Sassy Seniors meals
to the chef-prepared dishes we serve to children and young people each week, is brilliant
recognition,” said Tracey.
“Most of all, it honours the hard work of our dedicated volunteers who give up their time
week in and week out to support our amazing community. Giving space for people to come
together around fresh, local, British produce to support one another and increase
connections, offering a safe place to be.
“This award allows us to be able to invest the prize money back into the projects and help
more people, so thank you for recognising what we are doing matters, we are very grateful.”
The runners-up:
This year’s runners-up are two outstanding projects, Fordhall Community Land Initiative from
Market Drayton and Project Colt from Calderdale.
“It is so heartening – and indeed humbling – to learn more about the many deeply
inspirational community-led projects that support and nurture people through good food and
love. It is a privilege that our annual Champion of Change competition shines a light on
them,” said Alexia Robinson, founder of Love British Food.
“The winner and runners-up are not only helping to shape a sustainable future but are also
proving that local food systems are integral to building stronger communities. PACE,
Fordhall and Project Colt are true champions of change, and we should celebrate their
successes and follow their example of strengthening the roots that bind us together through
making good food available to all.”
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