The Source

What did you do for British Food Fortnight?

We included British Food Fortnight in the marketing calendar and pre-delivered marketing assets for our schools, so the posters and artwork was readily available. All of our schools celebrated from the 17^thSeptember to the 2^nd October and we briefed the operators and school teams on the purpose of the event, as well as provided food menu templates and digital marketing assets to create excitement throughout the schools. Everyone was really engaged with the celebration. 

We followed this by running an internal challenge for our schools to share images of their schools with the British fortnight branding, which provided us with many fantastic images as shown below:



What worked well this year, and what can be improved for 2023?

We need to do more activities to get excitement across our schools and get more uptake through regularly promoting on our social media channels, as well as offering more competitions to get our schools to really shout about this. Getting workshops together with nutrition teams will further educate our schools on the benefits of celebrating British food, and hopefully in 2023 we will gather even more content to share.

Any tips you have for other schools wishing to take part? 

Build excitement and create interesting competitions to build the most engagement.