The Source

Love British Food has welcomed Red Tractor as its Lead Assurance Partner for 2026, bringing the two organisations together to champion British food and strengthen demand for assured British produce within the foodservice, retail and public sector. 

The announcement comes as Love British Food marks its 25th anniversary and responds to a clear message from farmers of the important role Red Tractor plays in helping to champion the value of British food and farming.¹ 

By connecting the influence of both organisations, the partnership aims to make a stronger case for sourcing British food across the supply chain. 

For consumers, this collaboration seeks to improve understanding of the rigorous standards and provenance behind assured British food. For buyers, caterers and retailers, it aims to support informed sourcing decisions. 

Alexia Robinson, founder of Love British Food, said: “British farm businesses need wider industry ambition to translate into meaningful commercial action. 

“This partnership brings together the reach of both organisations across food production, foodservice, retail and consumers to amplify support for British food and farming. Linking Love British Food and Red Tractor has to make sense for British food and farming.

“We are stronger working together. Aligning our activities will make the case for British sourcing more effectively and encourage that commitment to be reflected in menu and purchasing decisions and tender specifications. Working with Red Tractor gives us the opportunity to connect the promotion of British food with the independently assured standards that underpin it, helping buyers source with confidence.” 

Paul McLaughlin, Chief Executive of Red Tractor, said: “British farmers, growers and processors work hard every day to produce food to high standards, and they deserve to see that recognised throughout the supply chain.

“With every major retailer and many food service companies in the UK already specifying Red Tractor assurance in their sourcing policies, and the logo recognised by three quarters of UK consumers, we want to do more to grow consumer understanding of the logo while creating new opportunities for assured businesses throughout the supply chain.

"This partnership is a great opportunity to amplify support for British food and farming." 

The partnership will also strengthen activity in the build-up to British Food Fortnight, which runs from 26 September – 11 October 2026, with both organisations using their combined networks to encourage more farmers, growers, producers and caterers to take part and showcase the breadth and value of British food. 

¹ 55% of farmers responding to Red Tractor’s recent Farmer Sentiment Survey said that a key purpose of Red Tractor is to build consumer confidence in British food, with many saying that they wanted to see more done to promote the logo.