The Source

Beautiful writing about delicious British food. Articles, comments and musings from our contributors.

Eco Ewe in Norfolk is an example of an amazing family farming business that diversifies not just in producing food for all of us to enjoy, but also in sustainable production of our sheep with lovely woolly jumpers and rugs. Their luxury lifestyle range showcase their ethics and by being based around zero waste and they are thus, fully sustainable & quintessentially British.

The concept behind conserving this breed is to whole-heartedly share their values of producing traceable, sustainable products with zero waste, through positive regenerative impacts supporting their farm and British manufacturing all whilst raising the profile of their native, rare breed of Norfolk horns alongside their commercial flocks.


“We have had a problematic departure from nature and should be celebrating these native breeds which have evolved not just to survive but to thrive in their native landscapes, heritage breeds may take longer to mature, but they’re healthier creatures as a result. It’s the seasons that dictate the level of grazing and the taste of their meat is immeasurable in comparison to imported meats available in supermarkets.


Many UK farmers like us are creating Ecological food systems that function without degrading soils, land, water, or biodiversity. When you have a native breed, that have similar genotypic and phenotypic characteristics such as the Norfolk Horns, these features develop to become accustomed to a defined environment, making them the perfect agri-environmental example.”


Our Native breeds such as the Norfolk Horns were bred to thrive in farming systems, we had years ago with low environmental impact and low input. They’re a breed apart being one of the oldest in the UK however, though numbers now are healthier, there remains a decline in breeding dams and progeny.


Olivia Shave, Norfolk’s regional community supporter for Love British Food is a dynamic, innovative wealth of knowledge when it comes to food and supporting our British Farming Industry.  Back in 2020, they were awarded by the Guild Of Fine Food for their outstanding lamb, featured in numerous Lifestyle magazines such as The British Fibre Art, Womans Own, The Countrymans Weekly, The Rural Life Magazine and many more.


Ecoewe became a 1:4 National Finalist for The Countryside Alliance Awards in the renowned & prestigious category of Clarissa Dickson, recognised for their campaigning, educating, and prioritising of slow food, taste, quality and support for other farmers and producers alike.


Olivia now has her own British Lifestyle column inside the UK’s largest agriculture magazine, Farming Monthly.  She was a previous Lambassador for AHDB and featured in Farmers’ Weekly Podcast ‘ Over The Farm Gate’.

Not from a farming background, Olivia is passionate about education & food and will be appearing on the Cookery Theatre Stage at Aldburgh Food & Drink Festival in September (23 & 24 Sept 2023), with host Jenny Jefferies whom is a Food Hero with Love British Food, a member of The Guild of Food Writers.


Olivia is also a published contributor to Jenny’s stunning Cookery/story book ‘For The Love Of The Land’.


All this and she’s just started a new business in August 2022 creating the most delicious cheesecakes, attending events around the county!


Being part of Love British Food Campaign, celebrating all that our county of Norfolk has to offer is a privilege as it has a wealth of fine restaurants, cafes, pubs and around the country selling local fayre and many markets, shops, delicatessens, and artisans selling food local.


When you visit Norfolk your tastebuds will thank you for it by sampling delicious Cromer crabs, Brancaster mussels to Binham Blue Cheese to name but a few!


Sample fabulous Norfolk food from the world-famous Cromer crab, Brancaster mussels, and Norfolk turkey to Mrs Temples’ Binham Blue cheese, Norfolk shortcake and locally produced gin. There are far too many to list them all, so here are 10 of the best Norfolk foods to try when visiting the region.

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