Love British Food Calls on New Government to Embrace a Community-Focused Food Strategy During British Food Fortnight
Alexia Robinson

Proposals that can be done now by Ministers within existing budgets:


  1. Cross-Departmental Collaboration: Establish cross-departmental cooperation on food policy to ensure cohesive approaches that connect food production with public health, education, and environmental sustainability.
  2. Prioritise Community Engagement Over Lobbying: Work closely with organisations, businesses, and community leaders who are actively delivering change on the ground, rather than focusing on lobbying groups.
  3. Move Beyond Targets: Instead of simply aiming for a target of 50% British food in the public sector, focus on a scheme that inspires and enables catering teams, food service organisations, and wholesalers to connect food procurement with nutritional outcomes.
  4. ‘Buy British’ Initiative: Encourage all food service organisations and wholesalers to feature a ‘Buy British’ category, similar to the supermarkets' ‘Buy British button,’ to promote and prioritise British produce.


Suggestions that will need reallocation of existing budgets:


  1. Food Education for All: Ensure that every primary school pupil knows where their food comes from, how to prepare it and that every secondary school pupil understands basic nutrition and the critical role of food in mental and physical health.
  2. Clearer Food Labelling: Implement clearer labelling to highlight food provenance and the link between how food is produced and its nutritional value. Consider reallocating funds from existing programs, such as Red Tractor, to support this initiative.
  3. Channel Government investment into promoting the benefits of eating seasonal, quality, local British food to the domestic consumer. Currently the majority of investment is geared to promoting British food to the export market.


Possible ambitious new proposals that will need policy amendments and budgets increasing:


  1. Free and Healthy School Meals: Provide free, healthy school meals for all children. At the very least, extend free school meals to all children on Universal Credit, and ring-fence the food allowance to ensure it is spent on high-quality, nutritious food.
  2. Investment in British Agriculture: Substantially invest in growing more fruits, vegetables, beans, and pulses. Encourage public institutions to incorporate these foods as part of a balanced menu, alongside less but better-quality meat.


Alexia Robinson, Founder of Love British Food, commented:


“British Food Fortnight is the perfect time to reflect on the importance of our national food strategy and what it can achieve. With the Labour Party Conference taking place during the biggest celebration of British food, we urge the new government to focus on community, education, and accessibility.” 

“We believe that by moving beyond simple targets and offering practical support to those working in the public sector, we can make real changes that benefit everyone – from school children learning about food to local farmers supplying nutritious British produce.”


Why Now?



British Food Fortnight, the UK’s biggest annual celebration of British food and farming, is the ideal backdrop for this call to action. It highlights the value of local food production and the need for a food strategy that promotes sustainability, education, and public health.


Love British Food is ready to work with the new government to turn these wishes into actions that will benefit communities across the country. We invite policymakers, businesses, and the public to join us in this mission.

Share:


You may also be interested in...

By Alexia Robinson April 16, 2025
A new commitment to British food and farming was unveiled at the University of Warwick today as the Love British Food Pledge made its debut at the prestigious TUCO Competitions Event. Co-created by Tim Radcliffe , NHS England and Alexia Robinson , Founder of Love British Food, the initiative calls on industry leaders, influencers, and media to publicly pledge their support for homegrown food and farming. At the heart of the launch is a Pledge Board , inviting attendees to physically sign their commitment to the principles of the Pledge. The Pledge outlines core commitments: We, the undersigned, proudly commit to supporting and promoting British food and farming. Together, we pledge to: Champion British Produce - Prioritise the sourcing, supply, and promotion of British-grown and British-made food wherever possible. - Highlight the quality, sustainability, and heritage of British produce in all aspects of our work. Support British Farmers, Producers and Manufacturers - Build strong, fair, and transparent relationships with British farmers, growers, producers and manufacturers. - Encourage investment in British agriculture by promoting its importance to local economies and communities. Promote Sustainability and Seasonality - Advocate for sustainable farming and production practices that protect our countryside and environment. - Celebrate the seasonality of British food, reducing food miles and minimising waste Inspire Consumers to Choose British - Educate and inspire customers and communities about the benefits of choosing British food. - Create opportunities to showcase the diversity and excellence of British food and drink through menus, events, and campaigns. Work Together for a Stronger Future - Collaborate with like-minded organisations and businesses to strengthen British food’s presence locally and globally. - Advocate for policies that support the growth and success of British agriculture and food production. - By signing this pledge, we affirm our commitment to the values of Love British Food, to ensure a thriving future for British food, farming, and communities. Love British Food’s Alexia Robinson commented: “British food is the backbone of our nation’s health, economy, and identity. This Pledge gives people across our industry a powerful way to show their support and drive real change in sourcing, sustainability and education,” NHS England’s Tim Radcliffe added: “We believe this initiative will energise the sector and create a ripple effect - encouraging public services, retailers, and the wider food industry to source British and support our farmers.” Graeme Collie, TUCO concluded: “We were delighted to launch the Love British Food Pledge at the TUCO Competitions event today and I'm sure the TUCO members will continue to support the Pledge this year. Many TUCO members were keen to commit to the pledge and show their support to British food and farming.” Following its launch at TUCO, the Love British Food Pledge will feature at major sector events throughout the year, including the LACA Main Event in July, as well as the NACC and HCA annual events. This campaign comes at a pivotal time for British food production, as consumers and caterers alike demand greater transparency, sustainability, and local provenance in their food choices.
By Margaret Valenti, Catering Business Manager April 14, 2025
Background NHS Greater Glasgow & Clyde (NHSGGC) is the largest Health Board in Scotland, providing a catering service for approximately 6,000 patients each day across 4 sectors covering 16 hospital sites. These range from small outlying units to the Queen Elizabeth University Hospital Campus, the largest Critical Care complex and Emergency Department in Europe.
By Francesco Fiore, Catering manager at Milton Keynes University Hospital University Trust April 1, 2025
Our Journey So Far
By Alexia Robinson April 1, 2025
Yeovil District Hospital (YDH) are committed to improving the care experience for their patients, staff, and visitors. They have an innovative approach to improving meal provision, with a special focus on tackling malnutrition and dehydration, streamlining meal delivery, and enhancing both the patient and customer experience. Through strategic improvements in menu design, waste management, and patient-centric service, the hospital catering team has successfully met the challenge of providing nutritious, appealing meals that cater to the diverse needs of the hospital community. As part of their commitment to sustainability, a comprehensive waste reduction initiative that targets food waste at all stages of meal provision—from kitchen preparation to patient plated and unserved meals was introduced. By partnering with food service providers and leveraging technology, they implemented real-time waste tracking, allowing them to identify inefficiencies and reduce unnecessary food wastage. Additionally, they transitioned to biodegradable, recyclable meal packaging, reducing their carbon footprint and contributing to the hospital’s broader environmental goals. The Catering team have come a long way in recent years, demonstrating fantastic improvement for not only patients, staff but also visitors, with many changes including waste, improving service levels and patient/customer experiences. The in-house service has seven chefs at working YDH included in the team of over 40 staff, the Catering department has grown in recent years with the influence from new management with Catering and Hospitality background. The use of local and seasonal provisions are used to write menus for both patients, staff and visitors, has not only reduced costs but also reduced Caterings carbon footprint & sustainability in food, the catering team work closely with suppliers in the KPI monthly meetings to talk about seasonal provisions Regular monthly meets between the Catering and the Dietitians was implemented back in 2018 and has paid dividends, with both departments working closer together for patient nutrition and hydration, the chefs work with the dietitians on menus to make sure there is a well-balanced menu (remember food is medicine) the newly appointed Catering Liaison Officer (CLO) in 2023 is the link between the Catering and Dietitians but also the patients. The CLO carries out weekly surveys from staff and visitors, including speaking directly with the patients on the wards, this has allowed the Catering team to make changes by listening to the feedback, it gives the team a better understanding of what is and isn’t liked from the most popular meals to the not so popular meals and what sides of vegetables go with what main courses, this also helps with portion sizes and waste, there is also a suggestion box in the staff canteen as well as QR codes for feedback. Menus at YDH are written 8 days in advance by the chefs, with the use of seasonal provisions, using local British ingredients from local suppliers. The chefs working closely with the Dietitians in the monthly meetings, write varied well-balanced menus, dried herbs are banned in the kitchen with the chefs having their own herb garden outside in the seating area. The patient-centric strategy focuses on creating the environment where the needs, preferences, and experiences of patients are at the heart of every decision made. This approach improves outcomes, enhances patient satisfaction, and drives better care delivery, the team commitment is consistently communicated of the importance of a patient-centred approach which will keep improving patient outcomes and experiences. The Catering team have regular training sessions, encouraging staff to take an active role in enhancing the patient experience by providing them the tools and autonomy to solve patient issues quickly and effectively, by phone or in person. Part of the Catering Liaison’s Officers role is to work with not only dietitians but clinical staff, working together on patients care plans, which includes their nutrition and hydration. A newly refurbished staff canteen called the Breeze Café offers a clean, quiet, and accessible facilities including a garden (in the summer) for staff, visitors and patients to visit and enjoy the talented chefs’ delights, from the Deli-bar to Asian Thursday and a fantastic carvery with three meats and proper homemade gravy every Wednesday and Sunday is a must try. Focusing on mealtimes, the Catering team work closely with the Housekeepers who serve the food at ward level ensuring the service of meal times run as smooth as possible, with late meals being delivered for any patient outside of lunch or supper times, digital meal time ordering as close to meal times not only ensures the patient gets what they ordered, it has helped reduce food waste and efficiency. The development of a QR code system where patients can look at the coming weeks menu, with pictures and nutritional information will be rolled out for 2025.
By Alexia Robinson March 31, 2025
Love British Food is delighted to announce that its unique podcast series has been shortlisted for the prestigious Marketing Award at the 2025 Public Sector Catering Awards, marking a significant recognition just one year after its launch. Led by Derek Wright, Director of Love British Food and Head of Catering at Blackpool Local Authority, and expertly edited by Georgina Wright, the podcast has quickly gained recognition for tackling some of the most pressing and complex issues in the UK food supply chain. Since its debut, the Love British Food podcast has featured engaging and thought-provoking conversations with voices from across the sector, including caterers, farmers, chefs, procurement leads, educators and public sector leaders. Episodes have explored everything from sustainability and supply chain resilience to the challenges of delivering nutritious British food in schools and hospitals. Each episode concludes with a popular seasonal food feature led by Ben Bartlett, Director of Love British Food and Director of Master Chefs GB, highlighting the importance and versatility of local seasonal British ingredients. Episodes start with an update from our resident farmer, Sam Mallinson who is a 3rd generation arable farmer from Lancashire. Sam shares monthly updates about his family farm in Lancashire. Commenting on the news, Alexia Robinson, Founder of Love British Food, said: “This shortlisting is a fantastic achievement and a real testament to the energy, honesty and passion that goes into every episode. Huge congratulations to Derek and Georgina, our Farmer-in-Residence Sam, and of course Ben Bartlett for creating something truly original. These podcasts are the first to really cover the full farm-to-fork journey, through insightful conversations with the people who keep our food system going. We’re proud to be giving them a platform.” The awards ceremony will take place on Thursday 24th April at the Hilton London Metropole, where winners will be revealed in a celebration of excellence across the public sector catering landscape. Podcast links:  https://www.lovebritishfood.co.uk/podcasts
By Alexia Robinson March 9, 2025
On a crisp morning in the heart of Argyll and Bute, the small community schools on Islay and Jura are buzzing with excitement. In the lunch hall of Small Isles Primary, a group of children eagerly line up to try something new - a plate of wild venison meatballs, freshly prepared and sourced from the very hills surrounding their homes.  This is not just another school meal - this is the future of sustainable, locally sourced food in action. The groundbreaking pilot project, launched in partnership with Argyll and Bute Council, Wild Jura, and Food for Life Scotland, aims to bring the rich flavours of Scotland’s wild larder to school children while promoting sustainability and supporting the local economy.
By Jenny Jeffries February 18, 2025
Our Prime Minister Keir Starmer was quoted in an interview last week by saying voters must choose between a 'tax break' for farmers or tackle the NHS backlogs. How about our government invests in farming and start to revolutionise the food system to produce highly nutritious food in more accessible places and affordable avenues to ultimately reduce the consumption of ultra processed foods and to deduct revenue and profit from the large corporations who are contributing to the current obesity and mental health crisis? Surely the corporate fat cats are morally and directly responsible for the heavy burden upon our NHS? Jenny Jefferies explores further the widening gap between farmer and consumer for Love British Food…
By Alexia Robinson February 5, 2025
Love British Food and No Farmers, No Food are delighted to announce a partnership dedicated to promoting British farmers. Together, they will champion initiatives to ensure British food is the primary choice in public institutions and push for fair supermarket pricing that reflects the true value of our farmers' hard work.
Show More

  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button