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Love British Food has unveiled ambitious plans for its 25th anniversary to unite the food supply chain and champion seasonal diversity and sustainable home-grown produce.
A dedicated training programme and series of celebrations builds momentum towards this year’s British Food Fortnight, which runs from 26 September to 11 October 2026.
Love British Food founder, Alexia Robinson urges organisations across the sector to build on the initiative’s achievements by joining this year’s milestone campaign to source and serve British.
“Over 25 years we’ve created a wonderful community across the industry who share our love and commitment to turn support for British producers into practical action. As the longest standing representative of food and farming on PSC Alliance, Love British Food has forged deep bonds with TUCO, NACC, HCA, and School Food People transforming menus and bridging the gap between farmers and the wider food supply chain. These are robust foundations on which to build.
“British Food Fortnight has become an established date on the calendar with thousands of schools, hundreds of care homes, leading universities and many NHS Trusts rejoicing every year. Through further collaboration with our partners, Food Heros, working groups and change-maker programme, we are continuing our mission to inspire, enable, and support. Together, we can influence procurement decisions and increase the value we place on British food.”
Anita Brown, chair of the Public Sector Catering Alliance, says: “Love British Food has played an important role over the past 25 years in championing the value of British produce and strengthening the connection between the people who produce our food and those who serve it every day in schools, hospitals and other public settings.
“Love British Food is embraced by public sector caterers across all services as not only a well-established brand but also for its encouragement of educating children on the importance of our brilliant farmers and the importance of British food from farm to fork.
“Public sector caterers feed millions of people each week, so the decisions they make about sourcing food have a real impact across the supply chain. Initiatives like Love British Food help highlight the importance of supporting British farmers and producers while also celebrating the quality and provenance of the food served on public sector menus and inspiring collaboration right across the sector.”
Neel Radia, National Chair of the NACC, says: “Sustainability is high on the agenda in care homes, so there has never been a more relevant time to be in partnership with Love British Food – jointly we can support our members in accessing more resources and knowledge to achieve a more sustainable future.
“We could not be happier to support an organisation championing British food – congratulations to Love British Food as you celebrate 25 years.”
Iain Robertson, National Chair of the HCA says: “The Hospital Caterers Association proudly supports the ambitions of Love British Food in their 25th anniversary year.
“It has never been more important for the sector to support British farmers, growers and producers to help us meet our sustainability goals, provide nutritious food and support local economies.”
Alexia adds: “Over 25 years we’ve created a brilliant movement. With our partners – Morrisons, Brakes, Chartwells, OCS, Fresh Direct, Essential Cuisine and Harrisons Catering – we continue to showcase British supply chains and seasonal sourcing, as well as connect directly with communities through British Food Fortnight activity. This year is all about scaling the impact and providing practical routes to serving British food on menus across public sector catering, instilling pride in where our home-grown food comes from through a shared call to action: ‘Make British produce your first choice.’ I encourage you to join us.”
2026 campaign moments
Planned activities for the anniversary programme include:
At the Royal Three Counties show on Friday 12 June, Love British Food is inviting a select group of public sector caterers to discover the heart of British farming and food. This exclusive event includes breakfast, panel discussion featuring leading industry figures and a tour of the livestock lines. A not to be missed experience! Register your interest to attend.
Continuing to grow the cohort of 214 change-makers, this year’s on-farm training day takes place at Madresfield Estate on 9 September. Caterers will have the chance to explore the historic farming estate and discuss opportunities to source British food on menus through shared insight and learnings. Sign up here.
A special 25th anniversary edition of British Food Fortnight provides opportunities for public sector caterers across the country to take part in the celebrations, culminating in two National Harvest Services. Steadfast farmers will be thanked at Nantwich Cathedral, while a Harvest by the Sea in Devon will express gratitude to our resilient fishermen.
Alexia Robinson will be spreading the Love British Food message at events such as Future Countryside at Raby Castle, Land Alive at Bath & West Showground in the autumn.
A new procurement special series, Inside Britain’s sourcing story, highlights how sourcing decisions can strengthen domestic supply chains at scale in education, care home and hospital settings. The series showcases insights from the following public sector caterers: Caroline Morgan, Local Food Links; Frank Fiore, Milton Keynes University Hospital; and Jody Marshall, Meallmore Care Home.
Back by popular demand! The Get Seasonal podcast returns hosted by Ian Nottage, head of food development at Fresh Direct, and Graeme Collie, executive chef at King’s College London. Made by chefs for chefs, four seasonally focused episodes highlight the importance of supporting British producers within the food service and hospitality industries whilst promoting sustainable, British-sourced produce and creative ways to use it.
ENDS
Notes to editors
Media contact: Pinstone, Becky George
T: 07775 561412
About Love British Food
Love British Food is the leading organisation dedicated to promoting British food in the public and private sectors. Working at grassroots and industry level, and through initiatives like British Food Fortnight, Love British Food supports farmers, caterers and retailers to encourage sustainable supply chains that make good food available for all.
The campaign’s flagship event, British Food Fortnight takes place every autumn and is the biggest annual celebration of British food on the calendar. The campaign unites producers, retailers, chefs, growers, and food lovers nationwide to promote the quality, diversity, and provenance of British food. A vibrant programme of events, promotions, and activities is designed to inspire consumers to explore and enjoy British food and drink.
Key partners and supporters
The success of Love British Food and British Food Fortnight is dependent on a broad coalition of organisations spanning the food supply chain. These include:
Retail partner: Morrisons
Partners: Brakes, Chartwells, OCS, Fresh Direct, Essential Cuisine and Harrisons Catering
Food Heroes: Farrington Oils, Local Food Links Dorset, Deersbrook Farm, HG Walter, Honeybuns, Lower Drayton Farm, The British Hamper Company, Derbyshire Catering Service, and Northamptonshire Healthcare
National farm visits programme: training days for public sector caterers – our 11th farm visit takes place this summer. 214 changemakers inspired through our programme so far.
Working Groups: Hospital and Care Catering Working Group, and Education Working Group
Affiliations: Soil Association’s Food for Life campaign and No Farmers No Food
Ambassadors: Chefs, farmers, food writers, broadcasters, bloggers, and social media influencers who champion British food stories and help reach wider audiences.
Campaign impact
British Food Fortnight reaches millions of consumers each year through events, social media, and retail promotions.
It supports hundreds of producers and businesses by increasing visibility and driving sales.
The campaign fosters pride in British food culture and promotes sustainability and traceability in food production.
For more information, visit www.lovebritishfood.co.uk
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