The Source

Both British Food Fortnight (26 September – 12 October) and the National Harvest Service at Westminster Abbey (16 October), serve as important reminders of the essential role that British farming plays in our economy, communities and national security. 

Our farmers consistently produced world-class food. But unless there’s a clear route from farm to fork – through retail shelves, foodservice and hospitality menus – we risk undervaluing this national asset. 

Love British Food continues to call on businesses and consumers to pledge to ‘make the switch’ – to consciously choose British produce. 

While the concept of ‘buy British’ is not new, the impact of making small, manageable seasonal switches is often underestimated. Seemingly small changes can create a ripple effect, ensuring a more resilient, sustainable food system. 

The commitment to support British food is not an ‘all or nothing’ approach. By encouraging retailers, caterers, and consumers to take one simple step with their food choices, we can strengthen our food supply chain. 

At a time when food security is increasingly under scrutiny, the ‘small switch’ approach provides a realistic pathway to supporting British food and farming. It ensures that we are investing in farm businesses, while building a more sustainable food system for the future. 

We urge everyone to pledge to make the switch, and make a lasting difference, together. 

Alexia Robinson, Founder, Love British Food

Andy Jones, Head of Service Development, Bon Culina

Cathy Amos, Head of Customer Marketing Public Sector, Brakes 

James Armitage, Marketing Director, Fresh Direct

Phil Rayner, Owner and MD and Jez Allman, Head of Commercial, Glebe Farm Foods

Jenny Jefferies, Author, Food Columnist, Producer & Campaigner