The Source

The organisers of British Food Fortnight and its official retail partner, Morrisons, have launched this year’s Community Competition to identify and recognise individuals, community groups, and organisations driving positive change in their local food systems.

A key initiative which runs from 26 September to 12 October, the newly titled Love British Food Champion of Change competition is a celebration of the people creating deeper connections to British produce across their communities. 

In partnership with Love British Food, Morrisons is encouraging nominations from individuals and organisations, with the retailer’s in store network of community champions playing a key role in the nominations process.

Morrisons Community Manager, Joseph Clark-Bland, said; “The Champion of Change competition is a chance for the industry to celebrate the unsung heroes working tirelessly to make British food the first choice on every plate. We look forward to giving recognition to those who share Morrisons values by inspiring others to explore the incredible variety and quality of food grown right here in the UK.”

The competition provides a platform for recognising those creating stronger connections with British food. Morrisons’ involvement in this initiative aligns with its ongoing efforts to support a sustainable food system and champion the use of high-quality, locally sourced British ingredients.

Love British Food founder, Alexia Robinson encourages competition entries ahead of the deadline on 12 October 2025.

“We’d love to hear about inspirational people, whether they’re championing British produce from farms or in schools, universities, care homes, hospitals or restaurants. Nominees could be making a tangible difference by reducing food waste, food miles, alleviating food poverty, or promoting healthy, seasonal diets. Any initiative that supports British food and encourages others to make informed food choices would make ideal candidates, so please share their stories with us.”