The Source

Together they will campaign to:

• Prioritise British food in the public sector: push for a higher commitment than the current government pledge of 50%.
• Achieve fair pricing: ensure supermarkets pay a fair price to farmers.
• End misleading labelling: Tackle 'farm washing' that misleads consumers about the origins of supermarket products.
• Reform country of origin labelling laws: push for legislation requiring at least 65% of a product's ingredients to be British for it to be labelled as such.
• Expand Love British Food’s programme of farm visits:increase educational farm visits for caterers to highlight the value of buying British.
• Encourage food service buyers to access the value of shorter supply chains and close relationships with producers.
• Align investment in British food with an investment in a healthier more productive population.
• Secure funding to incentivise farmers to produce the types of food that will meet the nation’s changing diets: more pulses, fruit and vegetables, alongside maintaining our meat and dairy supply as quality, safe protein that contributes to sustaining our beautiful countryside.
• Debunk once and forever the falsehood that Britain’s livestock farming is a contributor to climate change. Instead educate consumers and media about the importance of livestock to sustaining our environment and the value of quality meat in a balanced diet.
  

Alexia Robinson - CEO Love British Food:

"This partnership amplifies our impact across the country and aligns our ground initiatives with a strong social media presence. I’m so happy to contribute actively on the NFNF Steering Group alongside respected farmers.”

We have long admired the work that NFNF does and Charles Goadby, one of the lead Steering Group members, has been one of Love British Food’s ambassadors for a long time.

Love British Food prides itself on delivering change on the ground, such as our farm visit programme for caterers that has been ground-breaking in putting British food on the public sector agenda. No Farmers, No Food has quickly become the biggest voice for British farmers on social media. Partnering makes so much sense - we can amplify each other’s our work and our activity in communities across the country.

Hiking inheritance tax is the issue of the moment, and has acted as a catalyst to ignore a much-needed debate around the importance of British farmers. This partnership is designed to ensure this new-found appreciation is built on to deliver a more robust future for farmers and other producers all over the UK.”

James Melville - Founder of No Farmers, No Food:

“We are delighted to partner with Love British Food who are a brilliant campaign organisation that champions all that is great about British food. This is a perfect fit for a hugely exciting and productive collaboration. British farmers are facing huge pressures on a number of different fronts. We will continue to support farmers and amplify the concerns in the farming industry and rural communities and at the same time, showcase the importance and benefits of British farm food and to campaign for improving supply chains at a fair price for farmers.”

Charles Goadby - No Farmers, No food steering group member:

“The partnership between Love British Food and No Farmers No Food will see two campaign groups that I'm immensely proud to be involved with working together for the common good. British farmers provide the highest quality produce, with amongst the highest animal welfare and environmental sustainability standards in the world. Let us ensure that we are able to continue to do so, increasing and protecting our self sufficiency and food security and delivering what the British public have consistently called for. Let us ensure that our schools, hospitals and public sector caterers use British and locally sourced produce wherever possible, delivering the freshest and most nutritious and sustainable meals available while feeding and growing our own economy. Let us bring honesty, transparency and trust back into our diets and our food supply chains.”