The Source

Love British Food the organisers of British Food Fortnight are calling on the farming sector to engage with this year’s national campaign to reconnect people with the food that feeds them.

The annual two-week campaign runs from 26 September to 12 October. Serving as a timely reminder of farmers’ vital role in securing the nation’s food supply. This year’s British Food Fortnight theme, ‘strengthening the roots that bind us’ aims to inspire a deeper appreciation of seasonal British produce and increase accessibility for all.

Alexia Robinson, Love British Food founder is determined to put farming back at the heart of this year’s celebrations.

“Our aim is to ignite a movement that reconnects people with where their food comes from and, most importantly, with the people who make British food possible. At a time when food security and the long-term sustainability of the farming sector are hanging in the balance, this campaign is dedicated to promoting those working day-in, day-out to nourish the nation.” 

Yorkshire pig farmer Anna Longthorp who rears and sells free range pork under her Anna's Happy Trotters brand says: “It is a challenging landscape for farmers right now, and we need greater recognition and a commitment from the top down to better support UK agriculture.

“I'm really proud to support a campaign that strengthens the vital roots throughout the supply chain, from farm to plate, and encourages businesses and consumers to choose British food with confidence and pride."

This year’s campaign focuses on three key pillars – Grow British, Cook British, and Champion British with grassroots activity targeting consumers, hospitality and public sector catering.

Throughout the fortnight a ‘Rooted in Britain’ series will share farmer stories, showcasing those at the coalface of growing British. 

Morrisons, the lead retail partner of British Food Fortnight, expressed their commitment to supporting UK agriculture by motivating customers to embrace homegrown produce.

David Scott, Morrisons Corporate Affairs Director comments; “As a champion of British food, Morrisons is proud to be the lead retail partner for British Food Fortnight. Our customers value fresh, seasonal British ingredients, and through this campaign, we want to inspire more people to explore the incredible variety and quality available from UK farmers and producers.

Supporting British agriculture where possible is essential to building a sustainable and resilient food future, and this campaign perfectly aligns with those goals.”

Throughout British Food Fortnight, a wide range of events, promotions, and media activities will take place nationwide. From Morrisons community competition, The National Harvest Festival Service at Westminster Abbey, and cookery demonstrations to collaborations with schools, universities, care homes and hospitals, the campaign aims to educate, engage, and empower consumers to make British food a cornerstone of their lives all year round.