How a farm visit organised by Love British Food resulted in a new supplier for an NHS Trust
Alexia Robinson
The larks ascended from Urless farm in Dorset close to where Gabriel Oak’s sheep tumbled to their deaths from a ridge in Hardy’s Far from the Madding Crowd. A group of NHS catering managers admired the view. The farmer, Oliver Hemsley, was telling them about the hedges he has planted, the wildlife that has flourished and his herd of organic, dairy cows whose delicious Hollis Mead dairy products are produced in harmony with nature.
I had brought them here as part of the campaign Love British Food leads promoting the purchase of British food by the public sector. A £1.6bn opportunity for British farmers. It is not enough to ask caterers to buy British. They want the whole narrative. Which is why we were standing on a hill.
New government buying standards requiring “an aspiration that 50% of the public sector’s food expenditure is on food produced locally or to higher environmental production standards” have been on the table at Defra for a while. A worthy aim, but the word ‘local’ flummoxes NHS caterers; it is not possible for many Trusts. Much better to use the word ‘British’.
The war in Ukraine and other global factors have made supply chains dramatically less reliable. One manager attending the farm visit told how he had been forced to buy bags of salad from his local supermarket. Much better if he had a local supplier who he could rely on long term. Buying more products nationally will ensure security of supply.
Joyously one of the Trusts was about to issue a new milk tender. We discussed how local farmers may apply. The NHS buys one pint of milk per patient a day. It should be British dairy farmers’ best customer. Imagine farmers telling their children they have a contract to supply the local hospital. No fear of 3rd generations getting out of farming.
One catering manager told how he got Purbeck ice cream on menus. Working with his dietician he proved that the higher nutritional content justified the increase in price over the bog standard ice cream they used to serve.
We discussed price. I have been told by senior NHS managers that money is not the problem. There is money in the system. The issue is how it is allocated. CEOs of NHS Trusts do not have food on their agenda. And if it is, the urgency of other current priorities will soon sweep it off.
One manager talked about how he put venison on his menus even though it costs a bit more. He achieves this by doing his budget over a 14 day period, not a daily one. He balances his books by putting a seasonal vegetable stir fry on another day.
When we gathered for a working lunch in the barn after, I learned that changes in purchasing need to be made in gritty detail to enable the NHS to buy more British food. Dieticians and catering teams sit in Soft Facilities Management. Sustainability Officers in Estates. Procurement Teams elsewhere. All need to work together to achieve new supply chains. It is not easy. It requires NHS staff, often one bold, determined individual, to make it happen. The new dairy tender that we discussed was issued with a renewed intention for local farmers to apply. But it had to be recalled as it was written in a way that precluded SMEs applying. It needed breaking down into lots but the Procurement Team had not understood this.
Farming also needs time to gear up to meet this potential demand. For too many years the major farming marketing budgets have focused on retail and neglected food service. But if reliable, constant demand is there, farmers will have the confidence to plan and invest to meet it.
Love British Food is doing similar work in schools through its Love British Food Education Working Group. For many children the school meal is not just their only hot meal of the day it is their only meal. It is so important that it is fresh, seasonal, nutritious. Talk to Julie Donaldson in Edinburgh, Tony Mulgrew in Halifax, Derek Wright in Blackpool. These are the real heroes, the true celebrity chefs. It is they who should be on Breakfast TV. All have great relationships with local suppliers.
If I told you I had a romantic dream of food produced in harmony with nature, that was more nutritious as a result, that was given to patients to aid their recovery thereby freeing up hospital beds quicker and relieving pressure on social services you may think me batty. On that hill in Dorset, it was a reality.
Alexia is the Founder of Love British Food and runs British Food Fortnight 16th September – 1st October. Many NHS Trusts take part.
As a direct result of this farm visit and discussions that took place after it, Somerset NHS Foundation Trust re-wrote their tender for a new milk and bread supplier. The catering team worked with the procurement team to break the tender into lots so that it was possible for local suppliers to respond. Somerset hospitals now have a new local supplier for dairy and bread, all achieved with a seamless transition and ongoing support. Excitingly, it is the supplier’s first healthcare contract.
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I’m lucky to have 30 years across the ‘One Health’ spectrum from soil & livestock as a farm Vet previously, to food systems & health, in my current role as a Public Health Nutritionist! It was so inspiring in July to join other health practitioners, farmers, policy-makers and food providers and speak at Groundswell, our UK regenerative farming festival.
Launched in May, Love British Food’s podcast Get Seasonal is continuing to voice the importance of generating greater demand for UK produce with the release of its second summer edition. Made by chefs for chefs, the podcast aims to highlight the importance of supporting British produce within the food service and hospitality industries and promotes sustainable, British-sourced produce. This episode, hosted by Ian Nottage, head of food development at Fresh Direct, and Graeme Collie, executive chef at King’s College London, features two new guests and one returning. They discuss more about the importance of seasonality in our British menus and how we can maximise the ingredients we have on our doorsteps. The first guest is Jon Hammond, a fourth-generation farmer from Hammonds farm in Nottinghamshire, highlighting challenges faced by British farmers. He discusses climate concerns, and the balance needed between soil health and sustainability with larger scale operations to meet consumer demands. Lecturer and game expert, Jose Souto, from Westminster Kingsway College, talks about the myths surrounding wild meats. He explains that each variety has different sustainable and ethical implications, as well as requiring distinct handling and preparation methods when it comes to maintaining flavour and quality. Colin Wheeler James, founder of the Ground Up Cookery School, returns by popular demand to share his insights into creative uses of foraged ingredients. His segment focuses on pairing them with game, and highlights the sustainability benefits of using local, seasonal, and wild ingredients. The key takeaway is clear - we should celebrate the best of British produce when it is fresh and in-season. For anyone looking to expand their culinary horizons, the Love British Food Get Seasonal podcast is available now on all major platforms, including Spotify, iTunes, or listen on the Love British Food website.
Courteenhall Estate, a model of regenerative farming nestled in the rolling countryside of South Northamptonshire, provided a stunning backdrop for Love British Food’s tenth on-farm training day. The Estate’s rich heritage is married to a compelling story of innovation, stewardship and sustainability which perfectly aligned with the purpose of the visit – to connect changemakers across the public sector with the people and places behind the food they serve. The training day brought together over 20 professionals working across schools, hospitals, universities, care homes, local authorities and the supply chain. All united by the shared goal of putting more British produce on the menu in public sector settings. From the outset, the day cultivated open conversation, collaborative thinking, and a renewed sense of purpose for everyone present. A thriving example of sustainable British farming Hosted by Dr Johnny Wake, British Farming Awards’ Sustainable Farmer of the Year 2024, the event offered attendees a first-hand view of nature-friendly farming in action. Johnny, returned to run the 350-year-old family estate after a career in medicine. Bring his expert insight on health and applying it to how food is produced in the healthiest way while benefiting the environment. Over more than a decade, he has transformed Courteenhall into a shining example of regenerative agriculture. Under his guidance, the Estate has diversified from traditional arable to a mixed farm that has introduced combinable crops such as cereals, oilseeds and pulses as part of the rotation to build soil health. Livestock have been reintroduced including the heritage breed of Hereford cattle. This hardy herd are Reared to Pasture for Life standards by grazing the ancient parkland throughout the year. This benefits biodiversity, sequesters carbon, supports human health and animal welfare. The landscape itself told a story – lush wildflower strips including rare orchids, cover crops, and vibrant hedgerows served to evidence of the farm’s commitment to biodiversity, carbon capture, and soil health. Visitors saw sustainability in action; as an operational ethos rooted in both legacy and future-thinking. Connecting sectors, sharing solutions Love British Food’s changemaker events are never passive learning days – they are spaces for people working in public sector catering to forge connections, share challenges, and co-create solutions. Over a lunch of seasonal British produce, delegates engaged in practical discussions around procurement barriers, seasonal menu planning, and leveraging local supply chains. Examples shared on the day illustrated what success looks like in action: Nottingham County Council’s County Enterprise Foods radically restructured its supply chain to source 100% fresh local produce Milton Keynes University Hospital reported cost savings through working with a local butcher An NHS Trust restructured its tendering process to accommodate a regional dairy supplier NHS caterer reported move from per-patient budgets to fortnightly budgets to deliver savings Schools using regional wholesalers for fresh vegetables and meat Local dairy farm supplied ice cream to hospital, improving nutritional value North Shropshire hospital sourcing beef from a local farm and putting it on their menu once a month These stories demonstrated how policy shifts, procurement language, and courageous leadership can unlock opportunities for British producers. As one attendee put it, “Today has shown how much positive impact you can have through small but meaningful changes. Shouting about what you’re already doing, telling the story – it becomes part of your customer experience.” The power of networks With Courteenhall marking the tenth farm visit, Love British Food’s training programme has now created a nationwide network of over 200 changemakers. These are individuals return to their institutions empowered and equipped to push for incremental but impactful shifts in sourcing policy. Founder Alexia Robinson described the importance of this network: “Each of our changemakers leaves with a deeper understanding of how the food we eat is produced, and why that matters for sustainability, nutrition, and local economies. Their collective impact is immense – British food becomes not just a procurement choice, but a values-led statement.” This growing network is already delivering on that promise, advocating for systemic change in the way public institutions think about food. Attendees discussed how procurement frameworks can be rewritten to prioritise sustainability, how stories from farms can help meet Ofsted and CQC objectives, and how even minor shifts in menus can support the broader goal of a healthy, sustainable food system. From vision to action The event closed with a strong sense of optimism and forward motion. As delegates prepared to return to their respective organisations, the mood was one of resolve. The visit had reaffirmed the link between food, land, health, and sustainability. Most importantly, it had sparked ideas for how to turn knowledge into action. Love British Food’s farm training visits are not just about showcasing British farming, they are about cultivating a movement. They remind us that changing our food system is not about one big leap, but about many people making small, meaningful steps, together. As one changemaker concluded: “Whether it’s choosing a local butcher, sourcing seasonal veg, or championing British produce in a school lunch, it all adds up. That’s the power of this programme. It gives us the knowledge and the network to make it happen.” As out host farmer, Johnny spoke of the impact the day and how it changed his perception: “I now have a much better understanding of the multiple challenges in public sector catering. While sweeping reform won’t happen overnight, small, strategic changes will deliver long-term improvements to public health and our environment.” Quotes from the day: "Change needs to be accessible and actionable. Today has shown how much positive impact you can have through small but meaningful changes." “We urgently need to dispel the myth that fresh, British produce is more expensive – when considered in a wider social and economic context.” “We need to make food a priority in the NHS. Too often the focus in hospital is on cure rather than prevention.” “The programme provides a vital opportunity to see the work that British farmers put into producing food” “We need to make food a priority in the NHS. Too often the focus in hospital is on cure rather than prevention.” “Shout about what you are already doing, tell the stories so it becomes part of your organisation and your customer experience” “I am hugely grateful to Johnny for hosting and sharing how regenerative farming contributes to British food production.” “Johnny was such an outstanding host, with a wealth of knowledge to share and a keen interest in the intricacies of public sector procurement.” Caterers, Dieticians, Procurement Leads and Board Members are all invited to attend our farm visits. Each visit runs from approx. 11am – 3pm and involves a farm tour followed by working lunch and discussion on opportunities and challenges. Anyone interested in attending a future farm visit and joining our cohort of changemakers should contact: info@lovebritishfood.co.uk
Love British Food has hosted its tenth on-farm training event for public sector food professionals at Courteenhall Estate, expanding the number of change makers to 214 people, all inspired to champion British produce.
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Love British Food announces its tenth on-farm training event for public sector food professionals, showcasing how sustainable British produce can enhance nutrition, meet procurement standards, and support local economies. Taking place on Tuesday 10 June at Courteenhall Estate in Northamptonshire, the event is being hosted by the British Farming Awards Sustainable Farmer of 2024, Dr Johnny Wake. Dr. Wake left a career in medicine to focus on transforming his family farm into a leading example of regenerative farming. He will guide a tour of the Estate, showcasing the sustainable practices shaping British agriculture. Delegates can expect practical insights and an opportunity to share learning with their peers, as Dr Wake explores the vital relationships in the food chain and their link to student / patient wellbeing. From sustainably managing land to produce low-impact, nutritious food, to the positive outcomes this has for health – both for people and the environment. “We’re looking forward to welcoming Love British Food to Courteenhall,” says Dr Wake. “We’re keen to promote healthy eating and a connection with food and where it comes from by providing tangible example of how responsible land stewardship, sustainability, and holistic living can be seamlessly integrated into daily life.” With the upcoming Government Buying Standards for public sector procurement, this unique training day offers a timely opportunity to learn how to align with policies that prioritise nutritious, sustainably farmed British food—driving economic growth and supporting public health. The event will also introduce the new partnership between Love British Food and Food for Life, aimed at promoting good food in schools, hospitals and care settings. This visit is part of Love British Food’s national programme promoting British food within the public sector. After successfully completing nine farm visits, this tenth event will inspire even more caterers to champion locally sourced, environmentally sustainable, and nutritionally superior food. Alexia Robinson, Love British Food Founder, says: “Simply put, food grown in a way that Johnny advocates for, not only enhances the environment it is often more nutritious. It plays a vital role in helping students thrive, patients recover, and our local communities and economies to flourish.” Learn more about Love British Food’s farm visit programme here: Farm Visits for Caterers Event notes: Cost including farm tour, lunch, and training materials: £50 for NACC and TUCO members £95 for non-members How to book: NACC members: Email Neel.Radia@thenacc.co.uk TUCO members: Email Sarah.McLoughlin@tuco.ac.uk Or online at https://www.tuco.ac.uk/academy/professional-development/development-day/love-british-food-training-day Other organisations: Email alexiarobinson@lovebritishfood.co.uk Location details: Courteenhall Estate, Northamptonshire, NN7 2QD Visit the Courteenhall Estate Website Agenda: 10.30am - Arrival with tea/coffee and introductions 11.00am - Guided farm tour led by Dr Johnny Wake, showcasing regenerative farming practices 1.00pm - Working lunch and group discussion covering: Building robust, local supply chains How sustainable food supports net zero goals Improving nutrition and health outcomes Menu planning around seasonal produce Managing cost challenges Community benefits of sourcing British Love British Food's national programme of farm visits and support 3.00pm - Closing remarks (the day will conclude by 3.30pm) Listen: Dr Wake, recently appeared on BBC Radio 4 discussing the future of food and farming. Listen to his interview here: BBC Radio 4 Interview
A new commitment to British food and farming was unveiled at the University of Warwick today as the Love British Food Pledge made its debut at the prestigious TUCO Competitions Event. Co-created by Tim Radcliffe , NHS England and Alexia Robinson , Founder of Love British Food, the initiative calls on industry leaders, influencers, and media to publicly pledge their support for homegrown food and farming. At the heart of the launch is a Pledge Board , inviting attendees to physically sign their commitment to the principles of the Pledge. The Pledge outlines core commitments: We, the undersigned, proudly commit to supporting and promoting British food and farming. Together, we pledge to: Champion British Produce - Prioritise the sourcing, supply, and promotion of British-grown and British-made food wherever possible. - Highlight the quality, sustainability, and heritage of British produce in all aspects of our work. Support British Farmers, Producers and Manufacturers - Build strong, fair, and transparent relationships with British farmers, growers, producers and manufacturers. - Encourage investment in British agriculture by promoting its importance to local economies and communities. Promote Sustainability and Seasonality - Advocate for sustainable farming and production practices that protect our countryside and environment. - Celebrate the seasonality of British food, reducing food miles and minimising waste Inspire Consumers to Choose British - Educate and inspire customers and communities about the benefits of choosing British food. - Create opportunities to showcase the diversity and excellence of British food and drink through menus, events, and campaigns. Work Together for a Stronger Future - Collaborate with like-minded organisations and businesses to strengthen British food’s presence locally and globally. - Advocate for policies that support the growth and success of British agriculture and food production. - By signing this pledge, we affirm our commitment to the values of Love British Food, to ensure a thriving future for British food, farming, and communities. Love British Food’s Alexia Robinson commented: “British food is the backbone of our nation’s health, economy, and identity. This Pledge gives people across our industry a powerful way to show their support and drive real change in sourcing, sustainability and education,” NHS England’s Tim Radcliffe added: “We believe this initiative will energise the sector and create a ripple effect - encouraging public services, retailers, and the wider food industry to source British and support our farmers.” Graeme Collie, TUCO concluded: “We were delighted to launch the Love British Food Pledge at the TUCO Competitions event today and I'm sure the TUCO members will continue to support the Pledge this year. Many TUCO members were keen to commit to the pledge and show their support to British food and farming.” Following its launch at TUCO, the Love British Food Pledge will feature at major sector events throughout the year, including the LACA Main Event in July, as well as the NACC and HCA annual events. This campaign comes at a pivotal time for British food production, as consumers and caterers alike demand greater transparency, sustainability, and local provenance in their food choices.
