Celebrate the best of British

Celebrate the best of British

Retailers and Caterers

Here is all the information you need to source and promote British food in your shop, pub or restaurant.

You will also find information on taking part in British Food Fortnight - the biggest national promotion of British Food.  Retail and Catering promotions during previous British Food Fortnights have proved that the event has a serious impact on sales:

  • shops taking part have increased sales by up to 34% as a direct result of the event
  • 84% of new lines stocked for the promotion have been retained since
  • one restaurant increased sales by an astonishing 300% during the event!

Whether you run a shop, rural pub, sophisticated restaurant, tourism attraction or staff canteen, taking part in British Food Fortnight increases sales. You will attract new customers, increase spending from existing customers and establish a point of difference between your establishment and those that stock and serve only mainstream products. And with the added attraction of participating in our schools programme you can help educate your future customers too. 

 

Hot Tips

Hot Tips for Retailers and Caterers

The Basics

The Basics

Case Studies

Pdf of ‘Britain’s Regional Food & Drink: Retail & Catering Case Studies’ links to the guide

Work with schools

2009 Guide for chefs working in schools

Taking Part in 2011

How Retailers & Caterers can take part in British Food Fortnight 2011
Please use these links to download a PDF of the guides.
 
British Food Fortnights University Challenge for University Caterers PDF Print E-mail

Start preparing your university for British Food Fortnight!

This year British Food Fortnight has teamed up with the Department of Health’s 5 A DAY Just Eat More (fruit & veg) programme to celebrate British food ‘on a budget’ with a special focus on universities.  British Food Fortnight coincides with Freshers’ Fairs in most universities where students, many of whom are catering for themselves for the first time, are the forgotten generation in the food debate. 

This year university caterers are being invited to run British Food Fortnight promotions in student cafes and canteens; set up stalls at Freshers’ Fairs to promote the healthy benefits of British seasonal food; and offer cooking demonstrations of simple recipes for students.

Why take part?

Taking part in British Food Fortnight has lots of potential for university caterers as it generates great PR, is proven to increase the number of people eating in your restaurants and will establish a point of different between your university outlets and those that serve only bland mainstream products.

British Food Fortnight’s University Challenge - compete to win!

The organisers of British Food Fortnight are holding a special competition to find the university chef who takes part in the most imaginative way! University chefs are challenged to run special menu promotions and activities during the national food promotion. Think of activities that will encourage students to enjoy their 5 A DAY and eat healthy, seasonal British food, particularly first-time students as the event coincides with Freshers Fairs! Here are some suggestions of how you can take part:

  1. Promote a special British Food Fortnight menu in your university restaurants or canteens for the Fortnight. Either enhance your existing menu or offer students a special British food promotion.

  2. Offer cookery demonstrations for freshers using simple recipes and guidance for students about where they can buy fresh, healthy, affordable ingredients.

  3. Add a paragraph to the catering pages of the University website about your activities and menus during British Food Fortnight and provide advice on eating healthily and variedly.

  4. Set up a stall at Fresher Fair to advertise the healthy benefits of British seasonal food and promote your menus.

  5. Promote your participation in the national food promotion by using British Food Fortnight’s promotional material to decorate your outlets. Love British Food stickers and barkers [click here]. Posters and the official British Food Fortnight logo which you can use on your menus are available by emailing: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The winning chef that takes part in British Food Fortnight’s University Challenge in the most imaginative way will win a voucher for a stay in a leading hotel. Entering is easy: simply email a brief description of how you are taking part to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Good Luck and get creative!

 

Love British Food

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link to more information about British Food Fortnight 2012

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