Retailers and Caterers

Celebrate the best of British

Retailers and Caterers

Here is all the information you need to source and promote British food in your shop, pub or restaurant.

You will also find information on taking part in British Food Fortnight - the biggest national promotion of British Food. Retail and Catering promotions during previous British Food Fortnights have proved that the event has a serious impact on sales:

shops taking part have increased sales by up to 34% as a direct result of the event
84% of new lines stocked for the promotion have been retained since
one restaurant increased sales by an astonishing 300% during the event!

Whether you run a shop, rural pub, sophisticated restaurant, tourism attraction or staff canteen, taking part in British Food Fortnight increases sales. You will attract new customers, increase spending from existing customers and establish a point of difference between your establishment and those that stock and serve only mainstream products. And with the added attraction of participating in our schools programme you can help educate your future customers too.

Hot Tips	The Basics	Case Studies	Work with schools	Taking Part in 2011
Please use these links to download a PDF of the guides.

Retailers and Caterers

Buy British

For caterer advice on how to source British produce (click here). Also follow the links from the relevant British Food pages on this site.

For retailer advice on how to source British produce (click here). Also follow the links from the relevant British Food pages on this site.

Supermarkets should celebrate British food

Read Peter Heanen's article in The Grocer of 4 June 2011 – “British Food Fortnight has a big impact on UK-grown food, and deserves more supermarket support” – download PDF

How Retailers & Caterers can use British food to increase sales

Would you like to source and promote regional food and drink in your shop, pub or restaurant during the Fortnight?

Hot tips on maximising sales during British Food Fortnight please follow this link to download a pdf of this guide.

‘British Food: The Basics’ focuses on the ‘basics’: meat, dairy, fruit and vegetables. It provides advice on what to look for, information about regional varieties and details on how to source. It explains the different assurance schemes and quality marks that are used: what they mean, why they are important and how sourcing food that carries them will help retailers and caterers meet customers' growing demand for high quality food and drink with clear provenance, thereby increasing sales. Includes ideas for working with schools. Please follow this link to download a pdf of this guide.

To order a hard copy, please use this link to our contact details and our e-mail contact form

‘British Food: Retail and Catering Case Studies’ provides detailed case studies of retailers and caterers that have taken part in British Food Fortnight. Each case study demonstrates how they used regional specialities to maximise sales and attract new customers; how they sourced regional food and drink; how they promoted it; what results they achieved and lots of useful tips. Includes ideas for working with schools. Please follow this link to download a pdf of this guide.

Work with schools, your customers of the future

In addition to the commercial reasons for taking part in British Food Fortnight, we invite you to use the national celebration as an opportunity to be proactive in educating young people about British food.

In the build up to the Fortnight, over 30,000 schools in the UK are being given information on incorporating cookery and food-related topics into their curriculum teaching and they are being advised to seek help to achieve this. So, chances are there is a school waiting to hear from YOU!

To find out more about working with schools, please follow these links:

Caterers - work with schools.

Retailers - work with schools.

Media advice for retailers & caterers