Celebrate the best of British

Celebrate the best of British

Retailers and Caterers

Here is all the information you need to source and promote British food in your shop, pub or restaurant.

You will also find information on taking part in British Food Fortnight - the biggest national promotion of British Food.  Retail and Catering promotions during previous British Food Fortnights have proved that the event has a serious impact on sales:

  • shops taking part have increased sales by up to 34% as a direct result of the event
  • 84% of new lines stocked for the promotion have been retained since
  • one restaurant increased sales by an astonishing 300% during the event!

Whether you run a shop, rural pub, sophisticated restaurant, tourism attraction or staff canteen, taking part in British Food Fortnight increases sales. You will attract new customers, increase spending from existing customers and establish a point of difference between your establishment and those that stock and serve only mainstream products. And with the added attraction of participating in our schools programme you can help educate your future customers too. 

 

Hot Tips

Hot Tips for Retailers and Caterers

The Basics

The Basics

Case Studies

Pdf of ‘Britain’s Regional Food & Drink: Retail & Catering Case Studies’ links to the guide

Work with schools

2009 Guide for chefs working in schools

Taking Part in 2011

How Retailers & Caterers can take part in British Food Fortnight 2011
Please use these links to download a PDF of the guides.
 
Retailers and Caterers
Buy British PDF Print E-mail

For caterer advice on how to source British produce (click here). Also follow the links from the relevant British Food pages on this site.

For retailer advice on how to source British produce (click here). Also follow the links from the relevant British Food pages on this site.

 
Supermarkets should celebrate British food PDF Print E-mail

Read Peter Heanen's article in The Grocer of 4 June 2011 – “British Food Fortnight has a big impact on UK-grown food, and deserves more supermarket support” – download PDF

 
Read what LOCOG has to say about British Food Fortnight PDF Print E-mail

Read Jan Matthews' article in The Grocer of 18 September 2010 - “Countdown to a special British Food Fortnight” - download the PDF.

 
How Retailers & Caterers can use British food to increase sales PDF Print E-mail

Would you like to source and promote regional food and drink in your shop, pub or restaurant during the Fortnight?

Hot tips on maximising sales during British Food Fortnight please follow this link to download a pdf of this guide.

‘British Food: The Basics’ focuses on the ‘basics’: meat, dairy, fruit and vegetables. It provides advice on what to look for, information about regional varieties and details on how to source. It explains the different assurance schemes and quality marks that are used: what they mean, why they are important and how sourcing food that carries them will help retailers and caterers meet customers' growing demand for high quality food and drink with clear provenance, thereby increasing sales. Includes ideas for working with schools. Please follow this link to download a pdf of this guide.

To order a hard copy, please use this link to our contact details and our e-mail contact form

‘British Food: Retail and Catering Case Studies’ provides detailed case studies of retailers and caterers that have taken part in British Food Fortnight. Each case study demonstrates how they used regional specialities to maximise sales and attract new customers; how they sourced regional food and drink; how they promoted it; what results they achieved and lots of useful tips. Includes ideas for working with schools. Please follow this link to download a pdf of this guide.

 
Work with schools, your customers of the future PDF Print E-mail

In addition to the commercial reasons for taking part in British Food Fortnight, we invite you to use the national celebration as an opportunity to be proactive in educating young people about British food.

In the build up to the Fortnight, over 30,000 schools in the UK are being given information on incorporating cookery and food-related topics into their curriculum teaching and they are being advised to seek help to achieve this. So, chances are there is a school waiting to hear from YOU!

To find out more about working with schools, please follow these links:

Caterers - work with schools.

Retailers - work with schools.

 
Media advice for retailers & caterers PDF Print E-mail

For advice on maximising your media coverage during the Fortnight - follow this link to download your PDF briefing

For media contacts and press release templates, please follow this link.

 
How retailers and famous brands take part in British Food Fortnight PDF Print E-mail

Harrods put the spotlight on EU Protected Foods of Britain for British Food Fortnight, with a series of tasting events and exclusive recipes on offer in the Food Halls. Last year they also ran huge promotions during British Food Fortnight. For two weeks, the historic Food Halls were transformed into a haven for small, independent British suppliers, while eight of Harrods renowned restaurants featured dishes created by chef Valentine Warner, bursting with the finest and freshest British ingredients.

Read more...
 
How caterers take part in British Food Fortnight PDF Print E-mail

Examples from large organisations

ARAMARK is the leading supporter of British Food Fortnight in the catering sector.  During the event they run special British menus in the staff restaurants of some of Britain's biggest organisations giving over 250,000 customers the British Food Fortnight experience.  ARAMARK also leads British Food Fortnight's initiative sending chefs into schools to teach children how to cook and every year they send over 50 chefs into schools during the national food promotion.  They also support the event’s Sure Start Children's Centres project which is being run in conjunction with the Department of Health's 5 A DAY programme.  ARAMARK chefs visit children’s centres in deprived areas and help parents improve their cooking skills so that they can prepare healthy meals for their families. “Since we’ve sponsored British Food Fortnight, we have seen sales of certain British lines increase by more than 80%.”Val Carter, Corporate Responsibility Director, ARAMARK. For further information of ARAMARK taking part in British Food Fortnight see this link

Read more...
 
Case Studies for Retailers PDF Print E-mail

To help you take part in British Food Fortnight we have compiled a number of case studies for retailers.

Read more...
 
Case studies for pubs restaurants and caterers PDF Print E-mail

To help you take part in British Food Fortnight we have compiled a number of case studies for pubs, restaurants and caterers.

Read more...
 


Love British Food

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link to more information about British Food Fortnight 2012

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