British Food Fortnight is an established promotion for pubs, restaurants, tourism attractions and food service organisations. Those that take part include eight of the largest food service organisations, led by ARAMARK, six major pub groups, three of the main tourism organisations and all the leading chef and catering associations.

Many enhance their menus with British produce during the event and some run special menus featuring regional food and drink.

The event has a special focus on public procurement: the NHS, Ministry of Defence, prison service and all Government departments are all challenged every year to join the national celebration and put British on their menus during the event.