2016: How Producers can take part
Co-op Food is the Official Sponsor of Love British Food and British Food Fortnight 2016.The patriotic summer of 2016 is a great time to boast about what you do! Producers are the best people to tell the public about their industries and the origins of food. Spread the enthusiasm about your products, advocate for your industry - now, when people are looking for ways to celebrate Britishness, is the perfect time.
On your premises.
If you have your own farm shop, why not organise British promotions and events. See our 'how retailers can take part' page for tips and ideas. If you run a cafe or food service business see 'how pubs restaurants and hotels can take part'.
Pubs – put British food on the menu in your local.
Pubs are potentially a strong link between local producers and consumers, and customers are increasingly interested in where the food served has come from.
Check if your local pub has any events planned for the summer - parties to celebrate Her Majesty's 90th Birthday, or are they televising the Olympics? If not, you could make the suggestion that they organise promotions surrounding these national events, and source local food. An investment in time and effort now may open their eyes to the quality and availability of produce on their doorstep and its viability in the long term.
Check-list of things you can encourage your local pub to do this summer:
- Put food from local farms on the menu. Either adapt the existing menu or create a special board focusing on local produce.
- Display the origin of food on the menu. For example, braised lamb from xyz farm.
- Tell the regional tourism organisation so that the pub is promoted as part of your region’s tourism experience.
- Monitor customer response to the new dishes on the menu.
- Re-consider the children’s menu – little people will love locally-produced sausages!
Schools – play your part in educating the next generation of consumers.
A patriotic summer is a great opportunity to work with young people - schools are being invited to take part in the initiative and so will be looking for partnerships. Offer to host a school visit to your farm or production outlet or to give a talk in the school. Consider offering the children the opportunity to taste different foods that are produced on farms – eating is always a good way to get their attention!
In the broader sense, there are many organisations that can help and advise you on ways to make the most of educational opportunities on your farm or premises. Visit my Farm, Farming and Countryside Education, Farms for Schools and Countryside Classroom are all organisations who provide useful information about opening farms to schools and farmer training programmes.
Local shops – make yours a shop window for British produce.
Local shops are consistently used and themselves have a strong local message to promote. They may be interested in putting together a window display to celebrate the British summer of 2016.
- Club together with other local producers and offer to create a local hamper or multi-buy offer relevant to the season.
- If you are introducing your own product to the shop, offer to go into the store during opening hours to conduct a tasting and meet customers to explain
to them why they should buy your product.
- Create your own point-of-sale material – brightly coloured labels, shelf-markers and posters will make your product stand out in-store and they need
not be expensive to produce.