2016: How Caterers and Food Service Organisations can take part
Co-op Food is the Official Sponsor of Love British Food and British Food Fortnight 2016.Led by ARAMARK, the event's flagship sponsor, 3663, Brakes, Compass, E-Foods, Harrison Catering and Sodexo all brought patriotic celebrations into staff restaurants and food outlets across the land in 2012. The Garden Centre Group also entered into the spirit with special menus and fun competitions in all its in store cafes and restaurants.
The Hospital Caterers Association rallied hospitals to bring all the excitement of the Olympics into wards with patriotic menus for patients. Great Ormond Street, Royal Brompton and Salisbury District were some of the hospitals that took part.“Our main lunch promotion that we run in Tesco Cafes was updated to run with only British food and linked to the Love British Food logo. We doubled sales of this offer and it continued to grow WoW.” Justin Phillips, Head Of Marketing, In Store, Compass Group.
“Love British Food 2012 has been a resounding success across the Sodexo business. Sodexo is delighted to be Official Partner of Love British Food.” David Mulcahy, Craft and Food Development Director, Sodexo.
“Love British Food 2012 was a fantastic event for 3663 to be a part of. Sales of our products with at least 65% British ingredients saw an increase across the range year on year, so we are delighted with this success.” Nick Phipps, Marketing Manager, 3663.
“We have really enjoyed supporting Love British Food this year. Sales of Aberdeen Angus Beef burgers and British Duck Breasts were up by nearly 1,000%!” James Armitage, Marketing Director, Brakes.
Whether you are a large contract caterer or a meal provider to a single school, taking part the 2016 summer of British celebrations will increase sales. You can attract new customers, increase spending from existing customers and establish a point of difference between your company and those that serve only mainstream products. By sourcing and promoting British food in your establishment(s) year-round, you are showing that you are serious about food sourcing and provenance, and are helping the British economy as well as helping yourselves.
Suggestions for maximising sales during a patriotic summer.
- Promote your participation by displaying POS material using Union flags on menus and in restaurants.
- Communicate menus in advance, for example on employee intranets.
- Run a competition or prize draw to highlight the new menu. For example, provide an ‘Around Britain in a Fortnight’ menu and give every customer who ate in their restaurants during the event a gamecard featuring ‘just for fun’ questions about British food that could be entered into a prize draw.
- Ensure the whole catering team knows about the new products and suppliers and encourage them to communicate this to customers while serving food.
- Include a ‘Chef’s Special’ on the menu to give you flexibility in your ordering process.
- Use phrases such as ‘seasonal veg’ on the menu that enable you to take a variety of stock from different suppliers.
Working with Schools – your customers of the future.
In addition to the commercial reasons for taking part in British Food Fortnight, we invite you to use the national celebration as an opportunity to be proactive in educating young people about British food. Schools are being invited to take part in the initiative and so will be looking for partnerships. Visit the schools page for information about this year's schools competition.
Why not also:
- Give a cooking demonstration or lesson in your local school.
- Offer your kitchen facilities to your local school as a venue for a cooking lesson. If you are worried about letting children loose in your kitchen, host a cooking demonstration rather than a lesson.
- Make your pub or restaurant a venue where children can learn about food: set them a ‘British Food: True or False Quiz’ or give them fact sheets about some of the traditional dishes on your menu.
Sourcing British food.
Increasingly consumers want to know how their food and drink is produced and where it comes from. Sourcing products that are part of assurance schemes is a powerful way of demonstrating that you are selling or serving quality produce and that it is fully traceable to the producer. This is an opportunity to find new suppliers, source more sustainably and receive publicity for doing so.
Check our logo and marks page for more information about what to look for when sourcing British.