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'Confoodsed' about Food?

'Confoodsed' about Food?


Apparently we Brits are slightly 'confoodsed' about food with two-thirds of us wrongly thinking there is more than 10% fat in whole milk, which actually contains less than 4%.

The research also find one in ten respondents obtain nutritional advice from social influencers resulting in confusion in the nations approach to healthy eating.

In a YouGov survey, on behalf of Arla Foods UK,  'confoodsion' includes:

  • 2 in 3 Brits wrongly think there is more than 10% fat in whole milk, when it contains 4%, with semi-skimmed even lower at 1.5%.
  • 41% of Brits believe that cutting out a specific food group will make them healthier even though nutritional experts around the world advocate a balanced diet.
  • Only a fifth of people know how much of their recommended daily allowance (RDA) of nutrients are in each food group.
  • Over half of Brits do not think they are getting enough nutrients from their diet with 61% believing they get too few vitamins and minerals, 46% too little iron, 40% too little fibre and 21% too little calcium.
  • Less than half of Brits (44%) know that dairy is a natural source of protein
The survey was conducted for Arla Foods UK by YouGov analysis institute. Just over 2,000 CAWI interviews took place across the UK aged 18+ during the period 18th December 2018-11th January 2019.  

Per 100ml milk is a natural source of protein, calcium, vitamin B2, vitamin B12, phosphorus, iodine and potassium. Milk and dairy should be consumed as part of a healthy lifestyle and balanced diet.