Media Information

News releases about British Food Fortnight and the Love British Food campaign are provided below.

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Tel: 020 7840 9292 (Media enquiries only, please)

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For details of events taking place around the country during British Food Fortnight please click here  
Celebrating 10 Years Of British Food Fortnight - A Taste of What's to Come PDF Print E-mail
  • WHAT IS BRITISH FOOD FORTNIGHT? Running from 17th September to 2nd October and now in its tenth year, British Food Fortnight is the biggest national celebration of the diverse and delicious range of food that Britain produces. Hundreds of shops, pubs and restaurants take part every year with special menus and promotions as do councils, markets, hospitals, tourism attractions, hotels and many more. The event is also an established date on the school calendar with hundreds of schools using it as an opportunity to teach children about food.
  • WHAT'S NEW THIS YEAR? 

    The event's 10th Anniversary:  this year celebrates 10 years of achievements: since the event started thousands of activities have taken place around the country; more than 70 organisations now take part; over a thousand independent shops, many of the major supermarkets, nine of the largest food service organisations and eight major pub groups have run promotions; retailers report sales increases of 34% as a result; school meals are up 20 - 50% in participating schools; the largest volunteer movement educating people about food has been founded; St Paul's Cathedral, St Pancras, Harrods, Wembley Stadium, Downing Street and The Archers are just a few of the famous establishments that have taken part; and media coverage about the event is seen or heard over 300 million times every year.

    Vote for Britain's favourite food spot! To commemorate 10 years of British Food Fortnight the public is invited to vote for their top food spot in Britain.  Voting opens online in June and the winner will be announced at the start of this year's British Food Fortnight.  Voting will be between the various English counties, Scotland, Wales and N.Ireland.  Will it be Cornwall with its wealth of small producers, London with its world class restaurants and famous food halls, Yorkshire, home of the Sunday roast and the famous rhubarb triangle or one of the many other wonderful food destinations in the UK? Come on Britain, get voting!

    Fun for all the family: look out for food festivals in more than half the English counties; on-a-budget cooking lessons in Sure Start Children's Centres; healthy eating activities in universities; a network of 9,000 volunteers, led by the BBC's Hairy Bikers, ready to help schools teach children how to cook; foraging walks, food trails and fungi forays; a harvest swap shop in St. Paul's Cathedral; food celebrations at St Pancras International train station; fruit and vegetable shows; wild night feasts; Union Jack coloured meal promotions; special meals in care homes for the elderly; plot to plate cooking demonstrations; meet the farmer events, school trips to farms and British menus for animals in the zoo! See the What's Happening pages on www.lovebritishfood.co.uk for details of what is happening near you!

    Design a meal for an Olympic athlete: as a prelude to the event's Olympic activities next year, all schools in the UK are being invited to design the perfect meal to help athletes go for gold in 2012.  The winning school will receive a visit from a top Olympic athlete hoping to compete at London 2012.  They will give a talk to your pupils about their fitness and nutritional regime and what life is really like in an Olympic athletes village!  The competition is running during this year's British Food Fortnight and the winners will be announced at the beginning of 2012.

    On the menu and shop-shelf this year:  look forward tospecialmenus, tastings, meet-the-producer events and offers on British food galore.  Eight of the largest food service organisations, led by ARAMARK, six major pub groups, QHotels, all the chef associations and many others are putting British food on the menu during the event.  The public sector is supporting the event en masse with major hospitals, school catering services and even the Cabinet Office taking part.  On the high street, hundreds of shops will be flying the Union Jack for British food.  And politicians will be reminded to put their funding where their mouths are with British Food Fortnight promotions at the Conservative Party Conference in Manchester.

    Count down to the Olympics: this year's event signifies the countdown to 2012 when the dates of British Food Fortnight will change, for one year only, to run at the same time as the London Olympics (27 July to 12 August).  The aim is to stage the biggest showcase of British food the world has ever seen.  The organisers are using this year's event to rally every shop, pub and restaurant in the country to start planning Love British Food promotions now, so they are ready when the world arrives in Britain next year.  Plans are afoot for Family Feasts, a very special 2012 school competition and Olympic foodie celebrations in some of the most deprived areas of Britain – all part of the London 2012 Festival.
  • WHY IS THE EVENT SO PARTICULARLY EXCITING THIS YEAR?  Commenting on the event's 10th Anniversary, organiser Alexia Robinson says: “British Food Fortnight started when the countryside was in the grip of Foot and Mouth. The aim was to reinvigorate Harvest Festival - the idea of everyone coming together to celebrate the produce of our land; and to make us more like the French and the Italians whose love of their regional foods is ingrained in their national consciousness.  10 years on it is the biggest, and only, food umbrella uniting everyone in the country.

    She continues: “This year's event takes place against the backdrop of a sluggish economy.  There is a real danger that British food will drop off menus to be replaced by cheaper imports offering higher margins and price promotions will make British food less competitive on shop shelves.  Pennies are tight but as we enjoy this very patriotic era with the Royal Wedding, Diamond Jubilee and Olympics, we call on everyone to fly the Union Jack for Britain on your plates as well as on your bunting!”
  • WHAT RESOURCES ARE AVAILABLE TO HELP PEOPLE TAKE PART?  The event's website www.lovebritishfood.co.uk is a one-stop-shop for consumers, retailers, caterers and schools wanting to enjoy British food.  The site includes a ‘Supermarket Watch' monitoring what British food is being sold in the big stores, search facilities to find pubs and restaurants serving British food and your nearest farm shop or market, a Teacher Zone and advice on planning promotions for the Olympics. Plus Love British Food posters, stickers and all the resources people need to take part in British Food Fortnight.
  • WHO IS BEHIND BRITISH FOOD FORTNIGHT? British Food Fortnight is sponsored by ARAMARK and is supported by a large family of over 70 organisations led by 3663, Brakes, Mitchells & Butlers, QHotels, Quality British Turkey and Sodexo.
  • WHERE CAN WE FIND OUT MORE? To find out how you can take part, order resources and sign up for monthly updates on the latest British food news, see www.lovebritishfood.co.uk or Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  

ENDS

Notes to Editors:

For further press information and photography, please contact Alexia or Danielle on T: 020 7840 9292  E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Additional information provided:

Comments from people who took part last year

“St Pancras's British Food Fortnight events proved really popular.”
Dominique Didinal, St Pancras International Railway

“Sales on one day during British Food Fortnight were up £400. Sales on the first week were up £1000!”
Atul Sodha, Londis store manager

“We love the idea of British Food Fortnight so much that we have extended the celebration for the whole of October.”
Richard Phillips, Chapel Down Restaurant, Kent

“There has been a significant increase in school meal uptake during British Food Fortnight.”
Mark Sleep, Client Services Manager for Kent County Council

“Our British Food Fortnight Bubble and Squeak pie sold out and we were only half way through lunch.”
Debbie King, Catering Manager, University of Brighton

“When is the next British Food Fortnight cookery lesson? Can we organise more?”
Parent at Kintore Way Children's Centre, London

“The British Food Fortnight campaign presents the prefect opportunity to get children interested in healthy eating”
Akhtar Zaman, Executive Member for Environmental Services, Bolton Council which organised for chefs to go into schools to teach children how to cook.

“We organised a school visit during British Food Fortnight to teach  the children the importance of buying locally. It had a great response in the local media and we will certainly be taking part from now on.”
Stephen Jarvis, Menzies Pinewood Hotel

“2010 was another successful British Food Fortnight for ARAMARK. We invited over 250,000 of our customers each day to enjoy best British classics.  We gave away 100,000 British-themed recipe cards to inspire customers to use local produce and cook at home. Our schools activity also goes from strength to strength and this year we were delighted to organise cooking classes in Sure Start Centres around the country as well.”
Val Carter, CR and Training Director, ARAMARK

“British Food Fortnight 2010 offered us the opportunity to run competitions with our retail and education customers.  It has been tremendous to witness the creativity, passion and flair that the British culinary industry in this country has to offer. We are already looking forward to 2011!”
Sally Sturley, Head of Food Marketing at Brakes

“British Food Fortnight is a great opportunity for us to shout about the fact that our food is British and that Young's pubs support British suppliers. For 2010 we also ran a cask ale festival alongside our special British Food Fortnight menus so we celebrated the best of British food and drink which was really well received by our customers.”
Jayne Nelson, Retail Marketing Manager, Young & Co.'s Brewery

“Our Great British Breakfasts day for British Food Fortnight has been a great success with residents.”
Richard Herne, Catering Manager, Anchor Homes, the largest provider of care homes

“I have never seen Harrod's Food Hall look so magnificent – there were the most spectacular displays of British food I have ever seen in London.”
Susie Burnett, Harrods customer commenting on their Festival of British Food

“At 3663 we are extremely proud to have actively supported British Food Fortnight.  Our customers have shown a lot of interest in the campaign and have made full use of the packs and posters along with a range of promotions we produced on our great British food lines.”
Vanessa Millard, Senior Marketing Manager, 3663

“All the Brookwood Partnership teams threw themselves into British Food Fortnight and had great fun working with schools during the event.  Activities ranged from getting children to sample traditional foods like jellied eels to our staff dishing up crumbles with fruit from their own gardens and local farms.”
Kate Martin, Managing Partner, Brookwood Partnership catering group

“YHA is brimming with pride at once again being associated with the magnificent British Food Fortnight initiative.  Around 10,000 guests have enjoyed the delights of our special menus created and delivered in an environment where British is King! We at the YHA take off our caps to salute all that is British in food and look forward with gusto to 2011!”
John Mcgrath, Food & Beverage Manager, YHA

“There was a fantastic turnout for St Paul's Cathedral's British Food Fortnight Harvest Swap Shop.  Our most green-fingered customers brought boxes filled to the brim with home-grown pears,courgettes, broccoli and allotment potatoes and The Restaurant at St Paul's created some amazing dishes as a result”
Candice Webber, Head Chef at The Restaurant at St Paul's

“British Food Fortnight is always a great occasion and a brilliant way of highlighting to pupils the importance of using locally sourced produce”
Sara Kinsey, Teacher at Bradon Forest School, Swindon

“British Food Fortnight is going from strength to strength for our properties with lots of local producers involved. At Anglesey Abbey we set up a mini market, sold lots of locally grown food and our visitors loved it!”
Vincent Howard, Catering Manager at the National Trust's Anglesey Abbey

“By promoting British Food Fortnight to our new student intake, we not only found our sales rose significantly but we also had very positive customer feed back too. This is important at the start of term as it helps us gain a loyal customer base from the new students. We are now continuing to promote British produce in the University throughout the year.”
Mark Houghton, Executive Chef, University of Birmingham

“Compass Group was a proud supporter of British Food Fortnight 2010.  It was a great opportunity to share our commitment to British farming with our clients. We developed a number of new dishes especially for the Fortnight celebrating traditional British favourites and we served these in over 1,200 businesses. Our chefs also developed a series of recipes for customers to take home and try too!”
Nick Vadis, Executive Chef, Compass Group UK & Ireland

 

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