Love British Food is the brainchild of Alexia Robinson who is also the founder and organiser of British Food Fortnight.
Alexia had a “Swallows & Amazons” childhood living in a wood in Dorset where her parents kept Jacob and Soay sheep and rabbit, trout, duck, pheasant, rook and even squirrel regularly graced the family table. Having worked as a management consultant in London and Hong Kong she tired of commercial pursuits, crossed the Amazon on her own and returned home wanting to save the rural way of life she enjoyed as a child.
Alexia founded British Food Fortnight in 2002 in response to the Foot & Mouth crisis. It is now established annually as the biggest national celebration of British food. Every year more and more shops, pubs and restaurants take part all enjoying the commercial benefits that participation brings. The public sector also supports the event en masse with major hospitals and school catering services taking part. Wembley Stadium, Harrods, St Pancras train station, St Paul's Cathedral, the Cabinet Office, the BBC, National Trust and even Grey Gables Hotel in Radio 4's The Archers are just a few of the famous establishments that have taken part. The event's media campaign has sustained an audience reach of over 300 million every year since 2006. Love British Food was founded in late 2008 in response to requests from people taking part in the national promotion wanting a year-round source of advice on eating British. As a result Alexia has been nominated for Farming Personality of the Year and NFU Farming Champion.
She also runs a marketing programme for the game meat industry, Game-to-Eat, that has been credited with increasing game sales by 92% (Mintel report 2010). In the first five years that she ran the campaign it was the only meat market showing double figure growth (15% per annum which has now steadied at 8%) and has been described by Defra (Dept for Environment, Food & Rural Affairs) as “one of the most well-run national projects operating under the Rural Enterprise Scheme”.
She divides her time between office life in London and a farm in Gloucestershire and describes herself as an accidental foodie - she prefers eating food to talking about it.