Another great British Food Fortnight has flown by and once again it has continued to be an integral and proud celebration of British produce, agriculture and foodservice. We take a look back at the year of British food and British Food Fortnight 2017.
British Food Fortnight 2017 Launch Event
On Wednesday the 22nd March 2017 Love British Food held an event at Elystan street restaurant in central London to launch our campaign. Founder Alexia Robinson was joined by ambassadors Raymond Blanc, Oliver Blanc as well as Liz Earle and a host of the nation’s food and drink press to discuss all things British Food Fortnight for the year ahead.
Liz Earle Joins the Love British Food Team
March 2017 saw the addition of a new member to the Love British Food ambassador team. Liz Earle MBE, known for her extensive work in beauty, natural health and wellbeing has become a brilliant addition to the growing list of Love British Food ambassadors. Liz is hugely passionate about British food and the importance of buying locally sourced food for it’s many benefits. You can find out more about Liz Earle and her work with Love British Food here. Or simply watch the video below where Liz talks about her love of British Food and why she was so keen to join the Love British Food campaign.
Minette Batters Joins as an Ambassador
A huge coup for Love British Food in 2017 was the addition of Minette Batters as an Ambassador. Minette is Deputy President of the National Farmers Union and a huge supporter of all things Love British Food. A passionate and popular spokesperson for British farming, having Minette on board with the campaign has been invaluable.
British Food Fortnight Leaflet
As part of our continued efforts to educate communities and companies on the benefits of buying and growing seasonal British produce Love British Food produced an informative leaflet aimed at consumers, schools, community groups, pubs and restaurants and Foodservice companies. These leaflets in association with our official partners were a huge success and provided an informative and engaging sample of how anyone can get involved in British Food Fortnight.
Co-op County Shows
Another significant event occurred in July 2017 as we were invited to join our official sponsors Co-op at the Great Yorkshire Show. Co-op were involved in the show by celebrating Farming Pioneers and we were very privileged to be offered the chance to talk to a selection of these amazing people about their work and British food. Here you can see our founder Alexia Robinson talking to the farming pioneers crowd about Love British Food and British Food Fortnight.
Open Farm Sunday
As part of their dedication to British food and farming our official sponsors Co-op opened a selection of their farms this year for Open Farm Sunday.
As part of this initiative Love British Food were invited along to Co-op’s farms to meet with consumers visiting the farm and discuss the importance of British food and supporting the nations farmers.
Alexia Robinson was invited to talk at NACC SE meeting to provide background to Love British Food. The care home sector is a huge, important area and this year we saw a huge increase in the number of care homes taking part in Love British Food and the competition.
Co-op Magazine feature
We were delighted to be featured in the August issue of Co-op Magazine. As our official sponsors for 2017, the Co-op is dedicated to backing British farming and produce and this feature gave us a brilliant opportunity to talk about British Food Fortnight and our top tips.
Eating British Videos
During British Food fortnight we launched a series of informative and educational videos featuring ambassadors Liz Earle MBE and Raymond Blanc OBE. These videos proved hugely successful and engaging with viewers wanting to know even more about the benefits of eating delicious seasonal British Produce. You can watch these videos below.
Food Heroines in association with The Co-op
To kick off British Food Fortnight in style we joined forces with official sponsor The Co-op to honour unsung Food Heroines all across the nation. We joined the Co-op along with 2016 Great British Bake-off winner Candice Brown in numerous radio interviews across the nation discussing these unsung heroines and how their work in the British food and farming industry sets British food apart.
British Food Fortnight Foodservice Summit
The first Love British Food FoodService summit took place at Elystan Street and included NFU, Cucina, Tuco, NACC, LACA, Craft Guild Chefs, HCA, Sustainable Restaurant Association, Sodexo, Brakes, Gather & Gather, Sunrise Senior Living, Blue Apple, Harrison Catering and Elior. Plans for the 2018 Summit are already underway.
Hello Magazine – Lifestyle Feature
British Food Fortnight reached an audience far and wide in 2017 through social media and traditional media. We were delighted to be featured in Hello Magazines Autumn Eats section this British Food Fortnight as the magazine profiled ambassador Liz Earle and her work with Love British Food. If you’d like to read this great feature you can find this below.
Co-op school academies
Our 2017 official sponsors the Co-op took British Food Fortnight to the next level this year with school academies. Our ambassador Olivier Blanc joined the Co-op team with visits into numerous schools to educate children all about British food and its importance. Well done Olivier and thank you Co-op for this great opportunity to educate future generations in such an enjoyable and engaging way.
Co-op also ran a series of regional promotions using local producers that took place throughout the fortnight in key stores such as Edinburgh, Cardiff and London.
Great Community Events during British Food Fortnight
We were truly thrilled to see the number of great events that were held during British Food Fortnight in 2017. The diversity of these events was vast, with anything from local celebrations to large foodservice initiatives. See a small sample of images below from some of the great events that were run.
The town of Emsworth once again embraced British Food Fortnight with a whole host of events, ranging from a seafood banquet to a local food bank collection point.
Hampshire Fare led the way with getting British food into schools for education, including a visit to a local Watercress farm, shaping the future generations.
Our members Sunrise Senior Living really embraced the spirit of British Food Fortnight by throwing themed parties for the residents of their centres.
Brakes foodservice led workshops with their chefs and team with British chef Mark Sargent cooking delicious seasonal British Dishes to inspire their menus.