2012 Love British Food Activities
Love British Food 2012 gave retailers a ticket to the Games
Tesco and SPAR (UK) Ltd were Official Partners of the event and geared up to paint shop-shelves red, white and blue. 2,200 SPAR shops took part and Tesco ran patriotic promotions throughout its stores. Love British Food 2012 promotions in Tesco cafes doubled sales and sold out most days. Many independent stores, farm shops and delis flew the Union Jack on the high street as they used British food as their entry point into the Games. Customers were treated to tastings, meet-the-producer events and patriotic promotional material bearing the slogans ‘Be Patriotic!’ and ‘Support the home team!’
Pubs put the pride into Britain
Menus in Fullers, Enterprise Inns and Whiting and Hammond shouted ‘British is Best!’ as people crowded into their pubs to support Team GB. Humpty Dumpty Eggs Benedict, 4 & 20 Black Birds Pigeon Pie, Little Red Riding Hood Velvet Sponge and a Three Blind Mice cheese board were included on one of the imaginative pub menus.
Food and sport go hand in hand in restaurants and food outlets across the land
The biggest organisations in food service united behind Love British Food 2012 in the strongest line-up in the national food promotion's 11 year history. Led by ARAMARK, the event's flagship sponsor, 3663, Brakes, Compass, E-Foods, Harrison Catering and Sodexo all took part as Official Partners and bought patriotic celebrations into staff restaurants and food outlets across the land. The Garden Centre Group also entered into the spirit with special menus and fun competitions in all its in store cafes and restaurants.
Hospitals gave patients a patriotic boost
The Hospital Caterers Association rallied hospitals to bring all the excitement of the Olympics into wards with patriotic menus for patients. Great Ormond Street, Royal Brompton and Salisbury District were some of the hospitals that took part.
Family Feasts - bringing the excitement of the Olympics to families and communities
Love British Food 2012 Family Feasts were organised as part of the London 2012 Festival with a special focus on people who may have felt left out of the sporting celebrations. The Feasts were organised in Sure Start Children's Centres and in Hallmark Care Homes for the elderly. Many of the Sure Start Children's Centres that took part were in deprived areas and were given hands-on support from a local chef who worked with families to organise a magnificent Feast for everyone using the centre and the wider community.
Cook for the Queen children’s initiative
208 schools entered from across the UK, from the tip of Cornwall in the South to the Shetland Isles in the North. There were class visits to local producers, hotels and farms to learn more about food produced near the school; endless cooking and tasting sessions; competitions between pupils along the lines of Masterchef to select the menu to be submitted as the school's entry with taste panels made up of parents and teachers; and Diamond Jubilee tea parties attended by grannies, parents, members of the local community, producers, Lord Lieutenants and MPs, many of whom have been invited to taste the children's menus. Many schools served their menus at their school's Diamond Jubilee celebrations in June. Local producers have supported the competition in force, many donating ingredients to schools to assist their entries.
Mark Flanagan, Royal Chef at Buckingham Palace, has selected the winning schools from over 200 entries. The four schools were invited to Buckingham Palace to see their recipes prepared by the Royal Chef and they helped serve them at a special reception attended by The Queen and The Duchess of Cornwall.
‘Cook for The Queen’ was the idea of The Duchess of Cornwall and was her special tribute to The Queen for the Diamond Jubilee.
The winning schools were: Cape Cornwall School near Penzance, Latimer Arts College near Kettering, St Columba's Primary School from Oban in Scotland and Eastington Primary School from Gloucestershire.
Their menus for The Queen include an array of dishes drawing upon local produce from their part of the country, with a Royal theme: Royal Anchovy Biscuits with Asparagus Spears, King Charles II Syllabub, Beefeater's Delight (Duchess potatoes with horseradish and Gloucester beef), Will's Spot of Windsor (Gloucester Old Spot pork on a courgette and potato rosti with Windsor apple sauce), Harry's Hungry Hunt (Wood pigeon skewers served with spiced beetroot and pomegranate molasses chutney), Luv’lee Jub’lee Bub’lee (elderflower, strawberry and champagne soup), Lavender Shortbread (because The Queen looks lovely in lavender), Figs with Argyll Ham and Isle of Mull Blue Cheese, Dainty Elizabeth (sage and onion scone nesting on a bird with a fanned turkey meat tail, a quail's egg body and a carved tomato head and beak), Diamond Slippers (petite Genoese cake and sugar paste slippers, studded with E & R in edible diamonds) and Golden Carriages (filo pastry carriages, filled with diced apricots, pistachios and honey).