Bringing you the latest news on British products in the supermarkets and other major items of interest about British food; here is our round-up for October.

• EBLEX is tempting shoppers to buy more beef and lamb this autumn with a ‘Come Dine 4 Free’ campaign! The promotion offers shoppers the chance to win a £100 shopping voucher every day when they enter an on-pack code at www.simplybeefandlamb.co.uk


• Yeo Valley is following up from the success of their ‘rapping farmers’ and launching a new boy band called The Churned. The music video will focus on Yeo Valley's West Country heritage as well as its commitment to environmentally responsible diary farming. The Churned will also be fronting a new social media karaoke contest so keep your eyes on the Yeo Valley Facebook page!


• Asda has been named turkey retailer of the year in this year's British Turkey Awards. Judges highlights the quality of Asda's packaging, noting it contained recipe suggestions and highlighted British turkey provenance.


• Somerset Cider Brandy has been granted Protected Geographical Indication (PGI) status.


• Waitrose has been selling the first ever grapes grown and hand-picked in the England.  While English wine is winning awards around the globe, this is the first time the fruit itself has been available on a commercial basis. The Muscat of Alexandria grapes are from Duke of Devonshire's Chatsworth estate in Derbyshire and are available in select Waitrose stores for a limited time. 


• CAMRA has announced there are now over 5,500 beers in regular production from 840 breweries across the UK. It is estimated it would take 25 years to try every variety!  And real ale is on the up! Real ale now has a 15% share of the UK beer market with 7.8 million people drinking cask beer, an 11% increase since 2007.


• Cod, haddock and other fish traditionally eaten in the UK are on the decline as the waters around the UK warm up. But, while cold water-loving species decline, those who do well in warmer conditions, such as hake, dab and red mullet are thriving!


• A recent study by The National Trust reveals that 41% of people who eat apples find it difficult to pick out British grown varieties. While British grown varieties such as the Bramley and Cox Orange Pippin were recognised by some apple eaters, 61% of adults wrongly guessed that the Granny Smith is grown on UK soil.


• Waitrose has launched its own-label Scotch whisky. The whiskey is made in the Scottish Highlands by Whyte and Mackay and is said to have a ‘mellow nose and spicy richness on the palate’.  


• Country Life has added the Red Tractor logo to its butter.


• 5,000 Ruben apples were handed out to tourists and city workers at London Bridge this month by the Kent farm growers. The event represented part of a two day launch raising media and public awareness of Rubens. 


• Morrisons is introducing improved welfare standards for all of its standard fresh chicken in a bid to make higher-welfare poultry more affordable for shoppers.


• Morrisons has extended its Fresh In concept for new season UK produce to English apples. The Fresh In brand highlights when a produce season starts and was first launched this spring with Jersey Royal potatoes. The range has since promoted a number of lines including UK plums and strawberries.


• Traditional roast dinners have been voted Britain's favourite meal! Last year curry took the top spot but has now been pushed down to third with 37% of the public choosing roast dinner as their top meal. And the sales of roasting joints back this up - pork joints are up 245% in some parts of Britain, with lamb joints also enjoying a 33% increase.


• And, to promote the roast dinner, Tesco has launched the first ever Sunday roast sandwich. The sandwich is filled with roast chicken, potatoes, parsnip puree and pork stuffing and sold in distinctive Union Jack packaging. Other sandwiches in the range include Hog roast, Finest beef and ale, British ham and watercress, British ham and piccalilli and a Coronation chicken wrap.

Seasonal foods at their best to look out for in the supermarkets this month: 
Vegetables: artichoke, aubergine, beetroot, broccoli, Brussels sprouts, butternut squash, carrots, celeriac, celery, chillies, courgettes, cucumber, fennel, French beans, garlic, horseradish, Jerusalem artichoke, kale, kohlrabi, leeks, lettuces and salad leaves, marrow, onions, parsnips, peppers, potatoes (maincrop), pumpkin, radishes, rocket, runner beans, salsify, shallots, spinach, spring onions, swede, sweetcorn, turnips, watercress and wild nettles.
Fruit: apples,bilberries, blackberries, elderberries, medlars, pears, plums, quince, and tomatoes.
Herbs: basil, chestnuts, chives, cob nuts, coriander, mint, mushrooms (cultivated), mushrooms (wild), oregano, parsley (curly), parsley (flat-leaf), rosemary, sage, sorrel, tarragon and thyme.
Meat: beef, chicken, duck, goose, grouse, guinea fowl, hare, lamb, mallard, partridge, pheasant, pork, rabbit, turkey, venison and wood pigeon.
Fish: brill, clams,cockles, cod, coley, conger eel, crab, dab, dover sole, eel, grey mullet, haddock, hake, halibut, herring, john dory, langoustine, lemon sole, lobster, mackerel, monkfish, mussels, oysters, pilchard, pollack, plaice, prawns, scallops, sea bass, sea bream, shrimp, skate, squid, turbot, whelks and winkles.
See at the touch of a button all the British produce currently available in the supermarkets - [search Want to Buy British by product or by supermarket].