Bringing you the latest news on British products in the supermarkets and other major items of interest about British food; here is our round-up for April.

• McDonalds has pledged to only serve British chicken in their four restaurants at the London Olympics after farmers accused them of letting them down by buying chicken from abroad. Usually only 10 per cent of the chicken served in McDonalds is British with the rest coming from other countries in Western Europe, Thailand and Brazil.


• The Diamond Jubilee has inspired a number of new products on supermarket shelves to get the public geared up for the patriotic celebrations!


• Pieminister has launched a Lovely Jubilee pie containing free-range British chicken in a Coronation-style sauce with mango chutney, sweetcorn and coconut.


• Dairy Crest has launched special-edition packs of Davidstow Cheddar.


• Sharpham has launched three patriotic bran flake cereals made with British spelt.


• Waitrose is offering customers the first British-produced corned beef sandwich! A range of British-made canned corned beef and corned beef on deli counters will also be available from May.


• Morrisons has pledged to grow more of its own produce. Alongside a planned £21 million investment in its livestock supply business, Morrisons has also revealed it will be investing in it's fruit, vegetable and salad packaging operation. The expected result is that Morrisons will buy more fresh food directly from farmers than its rivals and will become the UK's largest manufacturer of fresh food by 2015.


• Food and non-alcoholic drink exports increased by 11.4 per cent in 2011 from 2010 according to the Food and Drink Federation. Export growth has been fuelled by a strong performance in new and emerging markets such as Eastern Europe and the Far East.


• Morrisons is considering extending its rare breeds programme to lamb after the introduction of traditional breeds of beef helped boost sales. The lamb rare breeds may include pedigree Suffolks and Scotch Mules. Morrisons says that it is the only major retailer to stock British lamb all year round.


• Northern Ireland's Armagh Bramley apples have won protected geographical indicator (PGI) status. Armagh Bramley apples are said to grow more slowly than fruit in English orchards, giving them a unique taste and texture that is perfect for pie making and cider production.


• EBLEX is enhancing the Quality Standard Mark for beef and lamb. The new standard contains combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality. The new standard comes into effect in August!  


• The British public has voted fish and chips Britain's most iconic food in a poll for The Grocer!  Visitors of the London 2012 Olympics will be able to sample Britain's most iconic food this summer when visiting the Olympic park.


• Tyrrells is taking on Doritos with the launch of a tortilla chip range with an English twist. The TorTyrrells are infused with English chives and come in three flavour – Glastonbury Cheddar and Caramelised Onion, Rather Hot English Chilli, and Somerset Sour Cream.


• William Jackson Food Group has launched 'Yorkshire Champion Bread' across Waitrose stores. The bread is made in Yorkshire from wheat grown and milled in the county.


• Wyke Farms has launched a new 'crunchy' cheese which is available across Waitrose stores. Wyke Farms Crunchy Extra Mature Farmhouse Cheddar is matured over two years and gets its crunch from naturally occurring calcium lactate crystals.

Seasonal foods at their best to look out for in the supermarkets this month: 
Vegetables: broccoli, carrots, cauliflower, chicory, cucumber, jersey royal new potatoes, kale, leeks, lettuces and salad leaves, onions, potatoes (maincrop), purple sprouting broccoli, radishes, rhubarb, rocket, samphire, salsify, spinach, spring onions and watercress.
Herbs: basil, chervil, chives, coriander, dill, mint, mushrooms (cultivated), parsley (curly), parsley (flat-leaf), sorrel and wild nettles.
Meat: beef, chicken, lamb, pork, rabbit, turkey, and wood pigeon.
Fish: cockles, crab, john dory, lobster, mackerel, mussels, oysters, pollack, prawns, salmon, sea bass, sea trout, shrimp, skate, whelks, whitebait and winkles.
See at the touch of a button all the British produce currently available in the supermarkets - [search Want to Buy British by product or by supermarket].