Bringing you the latest news on British products in the supermarkets and other major items of interest about British food; here is our round-up for April.

• Tesco’s has launched its own brand of yoghurt called Yoo, which is made using 100 per cent British milk. The packs proudly display the Union Jack and promise to be 20 per cent cheaper than ‘foreign’ yoghurts.


• Sainsbury’s has been caught prominently advertising 100 per cent British cauliflower in stores despite also selling cauliflowers from France and Spain. Cauliflowers with a French country of origin label were sold directly under the 100 per cent British signs. And this is not the only error - Sainsbury’s was also caught displaying 100 per cent British lettuce signs above So Organic lettuce from France, So Organic Little Gem Lettuce from Spain and Iceberg lettuce from Spain. A reminder of how important it is to check the labels before we buy!


• The Co-operative has pledged that its Co-operative Farms business will increase its percentage of Co-operative UK grown fresh food in stores from 6.5 per cent to 25 per cent by 2015.


• Retailers and consumers are being urged to show their support for British meat as the EU plans to open its markets to large quantities of cheap meat imports from Brazil and Argentina. The increase in cheap imports means severe consequences would be felt by farmers and also impact on the environment and jobs in fragile rural areas. Help our country today and Buy British!


• Morrisons’ Butchers Style Ayrshire Middle bacon has won the title of Britain’s best bacon. The supermarket was one of 12 winners in the BPEX ‘Savour your Bacon’ competition.


• The coiled Cumberland sausage has been granted Protected Geographical Indication (PGI) status meaning the sausages must now be produced, processed and prepared in Cumbria, contain at least 80 per cent meat and be at least 20mm thick. The sausage joins the likes of Melton Mowbray pork pies, Cornish clotted cream and Welsh lamb which also have PGI status under EU law.


• The food and drink industry is becoming an increasingly important contributor to the UK economy as exports of British food and drink are worth more than £15bn for the first time. There has been a 24 per cent rise in dairy, 13 per cent rise in fish and seafood and an 11 per cent rise in meat.


• Asda and Sainsbury’s have pledged to support the inaugural ‘Great British Beef Week’ campaign with in-store activity. Both retailers will add Great British Beef Week stickers to all packs of their British beef during the event from 23 to 30 April to an attempt to boost sales of British beef.


• The Cox apple is no longer Britain’s favourite! The Cox’s Orange Pippin has long been the mainstay of British orchards and is renowned for its sophisticated and sharp taste but the fruit has lost its crown to the Gala, originally from New Zealand.


• Sales of cauliflowers are soaring after years of decline thanks to celebrity chefs making it trendy. UK sales have risen by 32 per cent in the past year.


• For all you Royal Wedding fanatics, it has been revealed that the wedding breakfast of hot and cold canapés will be all-British. The menu will showcase a range of meat, game, fruit and vegetables from the Queen’s estates. 

Seasonal foods at their best to look out for in the supermarkets this month: 
Vegetables: broccoli, carrots, cauliflower, chicory, cucumber, jersey royal new potatoes, kale, leeks, lettuces and salad leaves, onions, potatoes (maincrop), purple sprouting broccoli, radishes, rhubarb, rocket, samphire, salsify, spinach, spring onions, watercress and wild nettles.
Herbs: basil, chervil, chives, coriander, dill, mint, mushrooms (cultivated), parsley (curly), parsley (flat-leaf) and sorrel.
Meat: beef, chicken, lamb, pork, rabbit, turkey, and wood pigeon.
Fish: cockles, conger eel, crab, eel, john dory, lobster, mackerel, mussels, oysters, Pollack, prawns, salmon, sea bass, sea trout, shrimp, skate, whelks, whitebait and winkles.
See at the touch of a button all the British produce currently available in the supermarkets - [search Want to Buy British by product or by supermarket].