British pork is produced to some of the highest welfare standards in the world.

British pigs do not receive growth-promoting hormones and any antibiotics are administered only under veterinary direction.

Think twice before buying that packet of pork, bacon or ham with the words 'product of the EU' as there is a 70% chance that it comes from a farming system that would be illegal in Britain.

British pork, bacon & ham travels less far from farm to shop so regardless of how carbon footprints are calculated it self-evidently has a lower carbon footprint.

Choosing British pork, bacon and ham means supporting British farmers whose work helps to keep the British countryside the way we want it to look: no pigs - no countryside!