Celebrate the best of British

Celebrate the best of British

Logos for British food

Many regional food and drink products are part of assurance schemes that specify the standards to which they are produced.

Looking for the logos and marks associated with these schemes when you are shopping will ensure that you are buying quality produce and that it is fully traceable to the producer.

The four main 'umbrella' assurance schemes are explained below. Additional schemes and quality marks that appear on specific food types are explained on the appropriate page of the British Food Fortnight website.

 
Logos for British Food
Red Tractor PDF Print E-mail
Assured Food Standards logo
  • The mark can be found on chicken, pork, lamb, beef, fruit, vegetables, salad, flour, sugar and dairy products.

  • Indicates that the food can be traced back to farms producing under Assured Food Standards (AFS).

  • Standards for fruit, vegetables, salad, flour and sugar cover all aspects of the production process including the need for safe food storage and transport. The emphasis is on good practice in relation to protecting the environment.

  • Standards for livestock, poultry and dairy production are based on the Five Freedoms, as defined by the Farm Animal Welfare Council (FAWC):

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Freedom Food PDF Print E-mail
Freedom Food logo

  • The mark can be found on meat, poultry, salmon, dairy and egg products from farm animals.

  • Indicates that the food has been produced according to the RSPCA's welfare standards. These are based on the Five Freedoms (listed above) and are applied to each stage of an animal's life, including rearing, handling, transportation and slaughter. The RSPCA maintains that their standards are more comprehensive than the welfare requirements of current UK and EU legislation.

  • Regular traceability checks are carried out on the whole production process from farm to shop shelf to ensure that everyone involved in the production of Freedom Food labelled products has been approved by the scheme.

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LEAF Marque Linking Environment And Farming PDF Print E-mail
Leaf Marque logo

  • The LEAF Marque is found on fresh, seasonal produce - fruit, vegetable, meat and even flower products.

  • The Marque confirms that the food has been produced in an environmentally responsible and sustainable way, based on the holistic principles of Integrated Farm Management.

  • The Marque represents produce that is certified to a standard. It does not represent country of origin; this is displayed independently of the Marque.

  • For more information about the LEAF Marque and to find out where to buy products carrying the Marque telephone 0247 6413 911 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or see www.leafmarque.com

 
Organic PDF Print E-mail
Soil Association logo
  • There are a number of organic certification bodies approved by Defra; each has a unique UK code. The main body is the Soil Association, Organic Certification UK5.
  • The Soil Association organic logo appears on approximately 70% of organic food produced in UK.
  • Legally a certification logo does not have to appear on packaging but it must have a certification code.
  • Organic products from EU countries will carry their own certification code.
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EU Protected Food Names PDF Print E-mail

Under the EU, there are three marks that highlight regional and traditional foods whose authenticity is guaranteed: Protected Designation of Origin; Protected Geographical Indication; and Traditional Speciality Guaranteed.

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Local Food PDF Print E-mail

The National Farmers' Retail & Markets Association suggests that the radius for ‘local food’ is up to thirty miles but this is not prescriptive.

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Love British Food

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link to more information about British Food Fortnight 2012

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