‘Game’ is the word used to describe animals and birds that are traditionally hunted for food. It falls into two categories: ‘feathered’ or ‘furred’.

Game is wild, natural and free range with a distinctive flavour.

It is also an economical alternative to other meat products, especially at the height of the season.

British game travels less far from farm to shop so regardless of how carbon footprints are calculated it self-evidently has a lower carbon footprint.

Choosing British means supporting British farmers whose work helps to keep the British countryside the way we want it to look.