British beef is produced to some of the highest welfare standards in the world.

No growth-promoting hormones are fed to beef cattle in the UK and any antibiotics are administered only under veterinary direction.

Britain's beef industry is the envy of the world: breeding from livestock and genetics from our native breeds are much sought after by farmers in other countries.

Britain's cattle passport system means that each animal can be uniquely traced to its dam (mother) and place of birth.

British beef travels less far from farm to shop so regardless of how carbon footprints are calculated it self-evidently has a lower carbon footprint.

Choosing British beef means supporting British farmers whose work helps to keep the British countryside the way we want it to look: no cows - no countryside!