2016 Special ProjectsWe have long used British Food Fortnight as an opportunity to trial British food promotions in different retail and catering scenarios. We have proven
again and again that taking part in the national food promotion delivers positive results: sales increases in shops, pubs and restaurants (public and private
sector), great customer response, strong media coverage and increased uptake of school meals. By using the national food promotion as a catalyst to encourage
retailers and caterers to source more British food we aim to show them that buying British is good for their business and hope that they will continue
to prioritise British food on their menus and shop shelves in the long term.
We are running Special Projects this year in a number of sectors including hospitals and care homes. Find out more here.Love British Food Committee Activities
Our Committee organisations will be leading on the following activities:
Our Official Sponsor Co-op will be running promotions and activities in stores and in the communities across the land. The Co-op are a major supporter of British farming and home produced foods, trading with almost 2,000 UK farms and over 500 suppliers from across the UK. Read the Co-op Born and Bred and Backing British reports here.
The British Culinary Federation will be promoting British Food Fortnight in their magazine, on their website and encouraging restaurants, colleges, hotels and schools to get involved.
Cucina Restaurants will be organising the following activities at 44 secondary schools in the South East, plus one in Manchester:
- Great British Grow Off - each school has 10 applicants who will have a pack containing courgette seeds, a diary and a sheet to tell them how to grow their seeds. The winning Courgette will be made into a delicious meal at the school and showcased for all to taste, and the growers will receive a free lunch for themselves and a friend. Sponsored by Fresh Direct, there will be a grand prize for the best courgette across all of the schools. This winner will receive an annual family Merlin pass.
- You’re the Chef project - school-wide recipe competitions where children submit their own British recipes, with winning entries cooked for the school.
- Starting in September, a new after school programmes for students, staff and parents educating on seasonal British ingredients and how to develop recipes.
- 'Cucina Loves British Food’ - Head Chef’s favourite British dishes are being made into recipe cards and rolled out across all restaurants, with one chef featured each day of British Food Fortnight.
- A Great British Classics theme on menus every Thursday during September, with dishes developed by Masterchef the Professionals winner and Cucina Development Chef, Ash Mair.
The National Association of British Market Authorities' Love Your Local Market campaign will celebrate British produce with a ‘Market Basket Challenge’ during Markets Month and British Food Fortnight.
Hospital Caterers Association will be encouraging hospitals to take part, focusing on the catering provision for patients, staff and visitors alike.
National Trust will be producing British recipe cards, distributing them in outlets, and on social media. After the success of the British Food Fortnight event at Tyntesfield in 2015, they will also be organising events at other properties - watch this space!
The National Trust had it’s own Food and Farming Market area at Countryfile Live, where they told people about British Food Fortnight and encouraged them to take part.
The CPRE website will be dedicated to British and local food during the Fortnight, including blogs and features and highlighting CPRE food policy work.
National Association of Care Catering will be running British menu promotions and special cooking and food activities for their elderly residents. Anchor and Hallmark have proved this is hugely popular and Brakes will be leading the way this year.
National Federation of Young Farmers Clubs will be holding the final of their cookery competition at the Malvern Autumn Show during British Food Fortnight. 100 young people will take part and they will have one hour to complete a British meal, displaying their cookery and entrepreneurial skills!
Q Guild of Butchers will be featuring a Great British recipe as their UK promotion during British Food Fortnight, encouraging their 160 members to emphasise British. HG Walter Butchers in particular,will be organising a British celebratory lunch for the great and good in the wonderful world of food!
National Federation of Women’s Institutes will be organising British Food Fortnight celebrations across the land, featuring a British recipe in the WI Magazine and British recipe of the week online.
Sustainable Restaurants Association will be encouraging their 300 members to take part.
Church of England will be organising, hosting and running Harvest services in every corner
of the UK. The website www.achurchnearyou.com is a searchable website where you can search using the term 'harvest' to discover hundreds of harvest services taking place throughout the United
The Harvest Torch will also be moving on to its home for 2016 which will be Lincoln Cathedral.
Olivier Blanc, Ambassador has been / will be attending Hampton Court, Chelsea and the London Produce Shows presenting demonstrations and displays, and talking about British Food Fortnight. Oli is always visiting schools and is aiming to talk to children and school caterers about featuring British on the menu.
Milly Fyfe, Ambassador will be promoting British in the media and in social media. She will also be organising a harvest celebration on her very own farm!
Raymond Blanc, Ambassador will be Judging our community competition and treating our winners to a very special prize!
PLUS…. look out for blogs from our Committee members and Ambassadors all year round on www.lovebritishfood.co.uk !