British Food Fortnight 2016 as it happened
British Food Fortnight has flown by and once again proved to be a proud and integral celebration of great British food and agriculture.
British Food Fortnight Competition - August 2016
“We are encouraging everyone to celebrate British food in homes and in neighbourhoods across the land. Individuals, clubs andorganisations can all get involved. We have so many opportunities to source, celebrate and be proud of our great British produce so let’s make 2016 another bumper year for British food”.
Raymond’s son Olivier Blanc is also a keen ambassador for Love British Food and he made the most of British Food Fortnight. He tells us much more in his blog: my year in British Food.
The Co-op - 18th September 2016
The Co-op is dedicated to British Farming and is delighted to be the official sponsor of Love British Food and this year’s British Food Fortnight.Co-op kick-started British Food Fortnight with an announcement that it would only be selling British meat in it stores. The new sourcing initiative makes the Co-op the only major UK food retailer to stock 100% own-brand fresh British beef, chicken, pork, lamb, bacon and turkey. It is already the only retailer to use British meat in all its chilled ready meals, pies and sandwiches.
The chance to 100% British Lamb will see the Co-op support around 1,700 British sheep farms each year across England, Scotland and Wales. The all year round supply will be achieved by farming a variety of native breeds that produce lambs at different times of the year, promoting breed diversity across British lamb producers.
This video is just a small taster of the Co-op’s huge commitment and support of British produce:
As well as its own dedicated campaign behind British food and British Food Fortnight the Co-op drove awareness via colourful in store promotional material to ensure its customers were fully on board. And a stunningly produced cookbook featuring 90 easy recipes inspired by their producers of Quality British Food was made available in-store for just £3.99
To drive consumer engagement the Co-op also ran in store roadshows across England, Scotland and Wales where visitors to the store were given lots of
helpful information about the provenance of the produce on sale at the Co-op.
On the 21st September the Co-op held their annual agricultural conference, another high profile event celebrating all things British. The conference saw the Co-op reinforce its ongoing commitment to British food and farming message. Also in attendance was the team here at Love British Food, spreading the message of the campaign with the audience.
The Harvest Torch - 18th September
The Love British Food Harvest Torch is a very special sculpture which symbolises the harvest and every year the National Harvest Service moves from city to city. This year during the harvest torch made its way to Lincoln Cathedral during British Food Fortnight where it was proudly received and displayed.
Cake for the Queen - 21st September 2016
Chiddingstone Primary School of Kent won the Cake for the Queen Competition with the winning class delighted with the opportunity of visiting Buckingham Palace on 21st September.
Events across the country through British Food Fortnight
More towns and cities than ever got behind British Food Fortnight this year and the creativity of those involved never ceases to inspire. Here’s just a quick snapshot of a few of the towns and cities that helped make British Food Fortnight so successful:
Bath – The City of Bath put on some great food festivals over the fortnight.
Emsworth – previous competition winners, Emsworth are undisputed supporters of Love British Food and got right behind British Food Fortnight with gusto. They staged some very colourful and impressive activities including very well attended wine and beer festivals.
Timsbury – Timsbury got right behind British Food Fortnight 2016 with the Taste of Timsbury food and drink festival held on September 17th. We’re very impressed with the support from the town and we’re very proud of Timsbury for choosing our Fortnight to showcase all that wonderful British produce grown in the region
Lancashire Care NHS Foundation – It wasn’t just towns and cities flying the flag for British Food, The Lancashire Care NHS Foundation show their support by working with local schools, communities, patients and staff. A brilliant campaign. Well done!
Cucina – Schools always play a huge part in the success of British Food Fortnight and this year was no exception! Catering for 47 schools across the country from Manchester to Kent, catering organisation, Cucina featured special meals during the Fortnight, all created by their own chefs.
Huge applause to Cucina. They have undertaken incredibly important work and not least educating the next generation about our delicious British produce.
Next years event takes place 23rd September - 8th October 2017.
Here's a quick look at some of the tweets from people taking part in British Food Fortnight 2016