Producer of the month: Smallford Farm Shop
Opening in March 2019, the Smallford Farm Shop launched with a simple philosophy, to provide the best fresh, premium quality, local produce. Located on the site of the family-owned nursery, Glinwell plc, our state-of-the-art greenhouses grow a variety of tomatoes, cucumbers, aubergines and peppers, where they are nurtured from seed to shop.
The site originates back to when it was purchased by two Sicilian friends and growers of tomatoes, cucumbers and peppers. The business has developed and thrives because of the high quality produce. Every plant has a carefully controlled supply of water and nutrients from an individual drip. We use effective cultural and biological control methods to protect our plants from pests and disease, and to ensure the best quality fruit. All our tomato and pepper plants are pollinated by bees. We believe in keeping things sustainable – recycling, irrigation and roof water, and re-using the by-products from heating the glasshouse to enrich the plants environment with CO2.
The Farm Shop style has stemmed from traditional market style methods of selling produce to local customers from pallets, offering fresh produce to the public but in a modern way. We also work with a unique selection of brands and products made by passionate producers. Local where possible but always best in class. We work with small artisan producers to increase the accessibility and profile of these products across Hertfordshire.
Love British Food had a quick chat with April Cowen, Smallford Farm Shop about the business.
Why do you do what you do?
To provide and promote good quality food to our local community and to raise awareness of the history and importance of the site.
What do you enjoy most about your job?
Listening to customers feedback and hearing how they love our produce.
What achievement are you most proud of?
Being able to offer customers daily fresh produce growing less than 100m away No need to worry about food miles!
Why should we buy British produce?
Customers can be confident that British producers grow with high standards and are concerned about the environment and their local community.
How do you think we should be promoting British?
Raise awareness that British food tastes great and is on our doorstep.
If you were an advertising executive what slogan would you use to promote British food?
Our food is best when it's British
What's on the menu this evening?
A pasta dish made with our own homemade Cannatella & Colletti tomato sauce with fresh salad.
How can people get hold of your produce?
Available to buy in-store (refreshed daily) and in our dishes at the Glasshouse Cafe inside the farm shop.
Smallford Farm Shop
Hertfordshire AL4 0HE
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