Producer of the Month: Jerry and Jenni Hobbs
We are a family dairy farm situated in the Gloucestershire vales - our farm sits beside the River Severn and our cows graze the lush pastures which are synonymous with this area. Jerry's father came here in 1970 and brought about 40 cows with him.
Jerry took over in the mid 1990's and in the last decade has found that we really do as an industry need to get back to basics. Herd health, good soils good strong cows that can produce healthy milk high in CLAs and Omega 3.
We have recently become Free Range Dairy farmers working with Free Range Dairy Community Interest Company. We have a set of standards we need to adhere to before we can sell our milk under the Pasture Promise label. This guarantees that the cows have grazed for at least six months of the year and for this we are paid a bonus on each litre sold.
It's a British initiative that works in collaboration between local farmers, local processor, Free Range Dairy CIC and then delivers the milk into regional markets.
Why do you do what you do?
Dairy farming isnt the easiest of jobs, but I suppose we must love it.
What do you enjoy the most about your job?
Turnout - seeing the cows enjoying the spring sunshine, seeing them kick up their heels as they are so glad to be outside again and grazing happily in the fields.
What do you enjoy the least about your job?
Difficult weather, calving when it's raining! The global milk markets holding the milk prices down!What achievements are you most proud of?
Thinking outside the box when it comes to breeds, herd health and milk production.Why should we buy British produce?
Easy - we have the perfect weather, soils, knowledge and passion for our produce, we are world leaders in food production, we have the history and know-how to do it well. It's just going back to wholesome, simple, well-produced food. Our top chefs that are leading the way with regards to sustainable food and provenance have an important role in this. We have a lot to celebrate in Britain and food is up there at the top! Having a label like Free Range Dairy Pasture Promise means that people know when they buy milk and dairy with that label they are supporting British food through and through.
If you were an advertising executive what slogan would you use to promote British food?
If you've forgotten how good food can taste, buy British and get cooking!
What's on the menu tonight?
Beef stew - with local organic vegetables.
How can people get hold of your milk?
Cotteswold Dairy, Tewkesbury