Producer of the month: Fori
Change happens from the edges. So, from the foothills of the Welsh mountains we plan to disrupt. Carl Austin founded Fori with a one simple mission, to provide healthy, natural, long lasting energy, without compromise. Carl wanted to smash the idea that you need an over processed, artificial or sugar infused snack to get you through your day and instead replace it with a wholefood snack bar which had no compromise on ingredients, effect or standards. As Fori is more than a bar to us, it’s a choice, a way of life. We’ve chosen to work smart, eat healthy, keep things simple, punch above our weight and always keep exploring. We will never compromise on our craft. We may need to explore new waters and less conventional options, but we will always strive to produce the best products we can that are 100% British.
Why do you do what you do?
What fuels our fire, is being able to provide a product without compromise. We love that people can eat a Fori bar guilt free. Knowing it contains the highest quality wholefood ingredient, is 100% British and has been produced adhering to the strictest animal welfare standards. We plan to be the pioneers of the meat snack category and make Grass Fed and Free Range meat the norm.
What do you enjoy most about your job?
The challenge's that come with being the UK's first ambient meat bar.
What do you enjoy least about your job?
Not being able to be everywhere at once. Our bars require a lot of education and support in store and pre-store. We know that once people meet us and see our passion they buy into our revolution. However, unlike many products we also manufacture our bars, which comes with a lot of work behind the scenes.
What achievement are you most proud of?
Being the first product of our kind in the UK and managing to sample and sell to 100k people in our first year!
Why should we buy British produce?
Buying British means more than just the country of origin, it means optimal welfare for all animals raised under the British flag, supporting local farmers and in turn helping to preserve the British countryside.
How do you think we should be promoting British?
To buy British, people must first fully understand the benefits of buying British, the current consumer is guided by price and this is a large factor in their buying decision. We have a duty to educate the buyer. Mainstream channels such as social media should be utilised further to ensure we use them to their full potential and influence the younger generations. TV advertising should also be taken further with endorsements of well respected celebrity chefs.
If you were an advertising executive what slogan would you use to promote British food?
Put your money where your mouth is (British mouth, British food)
What's on the menu this evening?
Steak of course.
How can people get hold of your produce?
New stockists are coming on board on a weekly basis. If you're online, look us up at www.fori.co.uk or Amazon.