Press Release: The Co-op and Love British Food join forces to boost support for British food.
Co-op Food is today announced as Official Sponsor of Love British Food and the 2016 national food promotion, British Food Fortnight. The two organisations will join forces to spearhead the celebration of British produce during the patriotic year ahead.
Led by Raymond Blanc OBE, his son Olivier and farming ambassador Milly Fyfe, the Love British Food team are working across all sectors to bring the ‘buy British food’ message to consumers.
A National Committee including the National Trust, the Sustainable Restaurants Association, Hospital Caterers Association, Women’s Institutes, National Association of British Market Authorities and the Campaign to Protect Rural England is planning a raft of grassroots activity to boost support for British food. And Co-op stores across the country will be leading the way in bringing the best of British food to the consumer.
2016 sees The Queens 90th Birthday and a huge sporting summer including the Euros and Team GB taking on the world at the Olympic Games. There will be a fun competition for schools building on the success of Cook for the Queen which was run for the Diamond Jubilee, and everyone can put British at the heart of their celebrations whether it is simply by making a conscious effort to buy British meat for their summer BBQs or by organising a patriotic British feast in their community.
To top off the summer, British Food Fortnight will take place at its traditional time, from the 17th September to 2nd October, with British promotions planned on school menus, in care homes, visitor attractions, universities, hospitals and pubs and restaurants across the country.
Celebrations of regional specialities and long lost recipes are planned; and the annual competition to find the most imaginative celebration of British food enters its 4th year, having been won by the City of Peterborough in 2015.
Alexia Robinson, Founder of Love British Food says: “We are looking forward to working with Co-op Food during this summer of patriotic celebrations and then British Food Fortnight in the autumn when we want people to fly the Union Jack on their plates as well as on their bunting. With their exceptionally strong British offering, and with stores in every corner of the UK, Co-op are the perfect partner for the national Love British Food campaign.”
Cathryn Higgs, Food Policy Manager at Co-op Food says: “We are really very pleased to be supporting Love British Food this year and sponsoring British Food Fortnight. We know food provenance really matters to our customers, which drives our enthusiasm to invest in the UK economy to provide an opportunity for British food to have pride of place in our stores. It’s why we continue to be a major supporter of British farming and home produced foods, trading with almost 2,000 UK farms and over 500 suppliers from across the UK.
British products are the ‘staples’ of our stores, and we go above and beyond many other retailers to make it easy for our customers to choose British – from fresh beef, chicken, pork and sausages to the meat in our sandwiches and chilled pies and ready meals.
We are looking forward to working together with Love British Food and seeing the exciting activities we’ve got planned for 2016 coming to fruition.”
Keep a look out for more news and competitions coming soon from Love British Food and find out how you and your community can enjoy the best of British food by visiting www.lovebritishfood.co.uk.
Notes to Editors
Co-op Food is the Official Sponsor of Love British Food and British Food Fortnight 2016.
Love British Food is a Supporter of the Year of Great British Food.
For further press information and images please contact:
Love British Food:
Catherine or Alexia, T: 0203 239 7032 E: firstname.lastname@example.org
Twitter: @LoveBritishFood, #LoveBritishFood #BuyBritishFood
Love British Food is a small independent organisation that educates about the benefits of buying British. It is supported by a family of organisations led by Cucina Restaurants, Harrison Catering Services Ltd and Whiting and Hammond, and including The British Culinary Federation, Church of England, Campaign to Protect Rural England, Hospital Caterers Association, National Association of British Market Authorities, National Association of Care Caterers, National Federation of Young Farmers Clubs, National Trust, Sustainable Restaurants Association, Women’s Institute, TUCO Ltd.
British Food Fortnight is the annual celebration of the diverse and delicious food that Britain produces. Hundreds of shops, pubs, and restaurants take part every year with special menus and promotions. The event is also an established date on the school calendar, with many schools using it as an opportunity to teach children about food.
Victoria Simons, PR Manager M: 07738621076 E: email@example.com
The Co-op has a long history, tracing its roots back to 1844, and has been sourcing goods from across the United Kingdom since our inception. We continue to be a major supporter of British farming and home produced foods, trading with almost 2,000 UK farms and have over 500 suppliers from across the UK. In addition, we directly employ over 70,000 people and are owned by and answerable to 8 million UK shoppers.
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