Press Release: More reason than ever to Love British Food
Year after year thousands of people get behind the Love British Food campaign which culminates in British Food Fortnight in the early autumn. Communities come together to stage glorious celebrations of food, schools visit farms and learn more about the wonderful food produced on their doorstep while pubs, restaurants, hospitals and care homes change their menus in support, and a growing number of us actively seek out that label confirming it’s British.
Support in abundance
This year British Food Fortnight runs from the 23 September - 8 October 2017 and once again the Co-op is the Official Retail Partner. “More than any other retailer, the Co-op is making quality British food accessible and affordable to high streets throughout Britain and we are delighted to be working with them to fly the flag for our farmers and producers,” says Alexia Robinson, Founder of Love British Food. “And we are so lucky to have many big names on our committee generating grassroots activity and reaching out to the public: the WI, National Trust, National Federation of Young Farmers, Campaign to Protect Rural England and a host of leading catering organisations including the National Association of Care Caterers (NACC), Hospital Caterers Association (HCA), The University Caterers Organisation (TUCO) and Cucina - a very special food service organisation that is a pioneer in putting fresh British food on school menus daily.
Raymond Blanc invites everyone to get involved
A competition to find the most imaginative celebrations of British food taking place during the Fortnight will be run again in conjunction with the Telegraph. Previous winners include community groups from Bath, Emsworth and Peterborough. Anyone organising an event – big or small - is encouraged to enter. The judging panel is led by legendary chef and Love British Food Ambassador, Raymond Blanc and his son Olivier Blanc, “Every year I am amazed by the entries and it is very hard to choose the winners”, says Raymond. “It makes me so happy that so many local villages, small and large, come together. The work that they put into the projects is fantastic. It is a wonderful campaign to bring people together, it might be working as a team at a school or working as a community - sharing ideas, using local suppliers and companies and making the most of what they have surrounding them.” The winner will enjoy an exclusive morning at Raymond’s Oxfordshire restaurant, Belmond Le Manoir aux Quat’Saisons plus £250 of Co-op vouchers and a case of Co-op award-winning ‘Les Pionniers’ champagne.
Liz Earle joins the campaign as Love British Food Ambassador
Leading wellbeing expert and pasture-fed farmer, Liz Earle MBE is also helping to spread the message far and wide. “I’m often asked about what to eat for better health and so much of the good stuff comes from high quality, local and sustainable British food”, says Liz. “As an organic and grass-fed livestock farmer, I’m also aware of how important it is to support our home-grown farming community who produce all this goodness. That’s why I’m so proud to be a new ambassador for Love British Food.”
The Co-op makes buying British easy
The Co-op raises the bar for bringing British food to the high street and, from May 2017, will be the only UK retailer to have 100% fresh British bacon, lamb, beef, chicken, ham, pork, sausages and turkey, part of their three-year plan to source UK meat and vegetables.
Alexia Robinson concludes: “British Food Fortnight has been so powerful in inspiring people around the country, whether it is big cities like Bath, small communities, schools or care homes. Most importantly we are leading the way in encouraging the public sector to source more British food. Now in its 15th year, there is a real love for this event and, in an era of PR-driven promotions, it is unique in that it is still very much a grassroots movement.
“Changing times bring both challenges and opportunities for Britain’s farmers and food producers. With Raymond Blanc and Liz Earle at the helm, a superb national committee and the best sponsor in the Co-op, Love British Food is leading the way in celebrating and promoting British food.”
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