Press Release: Love British Food to educate on standards
Organisers of Love British Food, the leading organisation promoting British food to the British consumerhas unveiled plans for 2018 including its annual British Food Fortnight which this year runs from 22 September to 7 October.Sponsored by Co-op, the campaign now in its 16th year has a number of new initiatives in place to communicate why British food is great and why it is worth buying.
Founder of the campaign, Alexia Robinson said, “British food is produced to the very highest standards in the world but we need to explain this in a meaningful way. So, our aim this year is all about demystify the standards to which British food is produced and getting these across in consumer-friendly language.We will be promoting our message via digital channels and utilising support across communities, our member organisations and our growing list of high profile ambassadors who continue to champion British food throughout the year.
“Vital to our campaign is working with Co-op and helping communicate its support for 100% British which is making the best quality British food available and affordable on the high street.”
Specific campaign activity includes a photo-driven Twitter campaign with young farmers which will commence mid-March in the run up to Easter and will be ramped up during British Food Fortnight.Our ambassador Milly Fyfe will work with Georgie Gater-Moore, Ed Ford and Richard Bower, to lead an army of young farmers to promote brand ‘British food’ via social media and activity across the country including #BritishFoodisGreat messaging. Every young farmer will be challenged to do ONE thing in their community to promote what is best about British food and how it is produced.
Breige Donaghy, Director of Delicious Food, Co-op said: “At the Co-op we are very proud of our British credentials and delighted to be the Official Partner to Love British Food and British Food Fortnight 2018.We are the first retailer to offer 100% British fresh meat through all our stores, working with 2,500 farmers and suppliers through the UK. Our Co-op farming pioneers will be very much involved with the young farmers campaign that Love British Food is running this year.We know our customers want to support UK farming so it’s a natural step for us to partner with Love British Food.”
A new name to join the Love British Food ambassadors in 2018 is TV’s British Bake Off winner, Candice Brown.Candice will be joining farmer and well-being author Liz Earle in a new web-film to explain Why British Food is Great and she will be inviting consumers to send in their favourite Summer bake recipe using seasonal ingredients in a#BestBritishBake competition.The campaign is also supported by chef Raymond Blanc, his son Oliver, Michelin star chef Phil Howard and Minette Batters, Deputy President of the NFU.
The search for the best celebration of British food during British Food Fortnight throughout the UK will again take place and every year it inspires more schools, hospitals, care homes and food festivals to take part.Secretary of State for the Environment, Michael Gove, will be present at this year’s campaign launch in March to present last year’s winner with their award.
Also driving the campaign, which is still very much a grassroots movement, are large and small communities up and down the country, many of whom stage their very own food festival, giving British food and drink producers a platform to showcase their wares.Continued support comes from Love British Food committee members such as the National Trust, The WI, Church of England, SRA (Sustainable Restaurant Association) HCA (Hotel and Catering Assoc.), CPRE (Campaign to Protect Rural England) and NABMA (Markets Authority).
“This year it is our intention to further develop our work as the leading catalyst in bringing more British food into schools, hospitals, care homes and major food service environments.And to this end we will be staging our second foodservice summit and working closely with the likes of Brakes, Sodexo, Cucina and Sunrise Senior Living as well as key organisations from TUCO (The University Caterers Organisation), NACC (National Association of Care Catering), and many more,” said Robinson.