Press Release: Food Service Sector invited to make British the first supplier of choice for British Food Fortnight
Food Service sector invited to make British the first supplier of choice for British Food Fortnight
21st September – 6th October 2019
What is British Food Fortnight?
- British Food Fortnight, now in its 18th year and organised by Love British Food, is the national food promotion which every Autumn invites communities and organisations across the country to celebrate the diverse and delicious, high quality food produced in this country.The food service sector has been at the heart of the promotion since its early years with many of the leading food service organisations taking part resulting in hundreds of restaurants in the private and public sectors running special Love British Food menus every year.It is now a proven commercial promotion delivering affordable quality menus that are a hit with the customer.
Public Sector (PSMI) Top 20
- Alexia Robinson, Founder of Love British Food, was named in the 2018 listing of Top 20 ‘most influential’ people in Public Sector catering. This is a tremendous accolade and platform for further work in the sector at a time when food supply chains and prices are at their most uncertain.With this in mind Love British Food is focusing its 2019 campaign on catering in the public sector with the aim of encouraging more schools, hospitals, care homes, universities to make British the first supplier of choice.
- Love British Food has long been a winner on menus in the private sector with some pubs and restaurants reporting sales increases of 300%.Restaurants, pubs, cafes, hotels, bed and breakfasts, sporting venues and tourism attractions are all invited to take part.
Leading chefs are Ambassadors for Love British Food
- The campaign is led by some of the most renowned and passionate chefs and leaders in the food world:Michelin-starred Chef Raymond Blanc, OBE, TV Presenter, Entrepreneur and Farmer Liz Earle, Michelin-starred Chef Phil Howard, GBBO 2016 winner Candice Brown, NFU President Minette Batters, Nutritionist Lucy Williamson and Children’s app developer Oli Blanc.New ambassadors for 2019 include home cook and family food writer Alex Hollywood, Presenter and expert on English Cookery, Lotte Duncan, TV Presenter, Chris Bavin, Founder of The Clink, Chef Alberto Crisci and TV Presenter and Chef Cyrus Todiwala, MBE.
Who is taking part?
- HCA: building on Love British Food’s NHS initiative last year that celebrated the NHS as one of British farming’s biggest customers.Many hospitals have strong British and local supply chains and the aim is to showcase these and encourage others to follow their lead during British Food Fortnight.
- LACA: increasing the number of schools that serve British Food Fortnight menus. 1.5+ million British meals were served to schools during British Food Fortnight 2018.Welsh schools have been invited to take part this year too with bilingual support materials to assist caterers to run Welsh menu promotions during the national food celebrations.
- NACC: building the activity with the care home sector following Love British Food’s Ambassador Candice Brown and Founder Alexia Robinson’s presentation at last year’s NACC annual conference. Anchor Homes, Hallmark Care Homes and Sunrise have all led the way in the past in this sector and new entrants are lining up to embrace the promotion this year.
- TUCO: British Food Fortnight fits well with Freshers Week and is a key time for educating young people about healthy, quality food in the university environment. Love British Food is partnering with TUCO to invite university chefs to run British Food Fortnight menus.British food recipes and How-to Student Guides will be shared with universities.
- Leading food service organisations: Sodexo, Brakes and Harrison Catering are all taking part this year building on their successful involvement in previous years.
Love British Food Founder, Alexia Robinson, says: “We are facing uncertain times with Brexit and there is a real need for a robust supply of quality food at stable, affordable prices.We want to encourage the food service sector to make British food the first supplier of choice throughout the year. British Food Fortnight is a proven promotion in food service and we are encouraging caterers across the private and public sectors to take part.”
Why Should Caterers Take Part?
- During the 18 years that British Food Fortnight has been running, caterers have continually been able to prove that buying British is affordable, adds value but also ensures they have a unique selling point by being able to list exactly what region or even farm the meat has come from.
Andy Jones, from the Hospital Caterers Association said: “We enjoy getting involved with British Food Fortnight as it is a key time to showcase seasonal, local ingredients.We know already that many hospitals try to buy and serve British food.Of the £205m spent by the NHS on food for patients approx. 75% is spent on British.So, we want to ensure these hospitals continue this and not switch to cheaper imports plus we want to see more hospitals making the commitment to buy British.”
Love British Food Partner, David Mulcahy of Sodexo said: “We have partnered with Love British Food for a number of years and each year the food service activity gets bigger and better.As a company we reach a number of public sectors from schools, hospitals, military bases, prisons and care homes so the focus for us is ideal.Being able to run British promotions and showcase key British ingredients and dishes gives us a unique selling point.Our customers are keen to buy British but at the right price.”
Top Tips British Food Fortnight 2019
- Whether a contract caterer or meal provider to schools everyone can get involved in British Food Fortnight – the biggest national promotion of British Food.New customers can be attracted and existing customers can spend more, promotions during British Food Fortnight have had a serious impact on sales with one restaurant increasing sales by 300%.
- Many will be sourcing British food already so can use British Food Fortnight to promote menus, ingredients and promotions.For those that don’t usually buy British, the fortnight is a good opportunity to source new suppliers, experiment with menus and add a number of British dishes.
- Send your suppliers a copy of the menu and ask them to if they can supply British ingredients.
- If you are catering in the public sector, consider forming a partnership with other public organisations to aggregate demand and make savings through bulk purchase.
- Don’t be put off by prices that initially may seem higher.Buying large volumes can make the whole process affordable.
- Promote your involvement in the fortnight by displaying POS material showcasing the British Food Fortnight logo on menus and around the restaurant.
- Make sure you share the menus with customers well in advance. As well as British dishes you could also include local dishes from your region.
- Run a competition to showcase the new menu. Some promotions that work include giving all diners entry to a prize draw to win a foodie treat.
- Offer tastings of specific British dishes.
- Use British Food Fortnight to see how popular dishes are or produce a special dish going forward that uses locally sourced ingredients.
- Use Love British Food website for resources on how to make the most of British Food Fortnight, including the basic details, template menus and case studies.
- British Food Fortnight national competition will continue to run.Ensure your establishment is taking part.With judges including Raymond Blanc, Phil Howard and Alberto Crisci, this is a guaranteed route to publicity and it will engage customers.
- Resources for caterers are available for download from www.lovebritishfood.co.uk.
There is advice not just for the Fortnight but on everything caterers need to make British food a commercial success in their establishments: advice on sourcing, supplier contacts, case studies, tips for promoting your business in the media and sample regionalised menus and ideas for working with schools.Promotional materials including bunting, posters and shelf barkers can also be downloaded on the website.
Who is Behind it?
- British Food Fortnight is part of the Love British Food campaign and supported by a number of national associations that form the National Committee.In addition, a number of Partners and Members support the campaign at varying levels.
For case studies of food service organisations taking part in each sector, sample menus from successful British Food Fortnight promotions, the Love
British Food logo (special editions for NHS and LACA) and supporting images, please contact firstname.lastname@example.org or visit www.lovebritishfood.co.uk
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