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Case Study: Mare and Foal, Crediton

Case Study: Mare and Foal, Crediton

Case Study: Mare and Foal, Crediton

The Mare and Foal near Crediton is a rural pub in Devon. The proprietors used British Food Fortnight to promote the fact that their menu is fresh and local.

They incorporated regional and locally-sourced dishes into their normal menu, offered small portions of dishes for children rather than having a separate children’s menu and promoted new beers by allowing customers to taste before buying.

In order to source locally they contacted past and present food suppliers and discovered that a butcher they used t to source from now has a West Country Gold programme that guarantees that all the meat they supply comes from the West Country.  Talking to customers was also fruitful - they are a rural pub with farmers amongst their regulars. As a result, one farmer was able to supply organic vegetables and an ex-butcher recommended a new sausage supplier. They also gave a local baker a try, and sourced from the local shoot.

To promote the fortnight they displayed posters in the pub and an A-frame outside the pub pointing out the menu.

The pub found that they were busy every evening of the fortnight and new customers came through the door.  It also helped with Christmas reservations as customers gained confidence int he quality of food they could expect.

Lessons learnt:

  • Start the publicity early
  • Allowing people to taste beer before buying was a good way to get people to try new products and engaging the bar staff in conversation
  • Make sure bar staff are well briefed to talk about the menu