Case Study: Emsworth Food Fortnight 2015
The Emsworth Business Association, in conjunction with other local organisations, was keen to build on last year’s success, adding more events and making the Fortgniht even more accessible to more members of the community. The emphasis this year was focused on:- Education, Community, Celebration
Using these themes, the Emsworth British Food Fortnight wanted to encourage a wide range of events, encompassing as many people of all of ages and backgrounds to take part. Also to encourage a wider range of businesses from Emsworth and the wider community. The main events included:
- Emsworth Market Day with Hampshire Farmers’ Market.
- Bringing home the harvest….to the town square. In association with Barfoots of Botley a small field was created in Emsworth Square complete with scarecrow, sweet corn, courgettes and peppers. Barfoots were on hand over the weekend to speak to people and also to sell them freshly harvested produce. The pallets the ‘field’ was planted in are going to be donated to local schools to allow them to work with Barfoots to grow crops to sell at next years Emsworth British Food Fortnight.
- FOOD letters. Four large letters were built, spelling out FOOD and these were moved around over the fortnight to different events to keep the message ever present. 1500 canvas bags were also commissioned and given out free to visitors to events.
- The ‘Great British Menu’ College Lunches. Three local catering colleges (Highbury, Chichester and South Downs) took over the Brookfield Hotel and designed, prepared and served a ‘Great British Menu.’
- Emsworth Apple Pressing Day. Residents brought their apples which were pressed into 200 litres of ‘Emsworth Apple Presse 2015’ in the Square. Three local primary schools competed to design the label for bottle and over £500 was raised for the Rosemary Foundation – a local Hospice.
- EAT! Healthy. A showcase of local wellbeing practitioners, including healthy eating talks.
- A Hut, A Harvest & A Hive. The Emsworth Horticultural Society provided friendly advice on autumn and winter planting plus there was a talk from Bee Keeping expert Collin Falla.
- Creative Writing for Foodies. Workshops were held in the organic grounds of Tuppenny Barn.
- A ‘Thought for Food’ Local Showcase Market. A real local market, involving local producers, cookery demonstrations, a Market Safari, a showcase of Hampshire Vineyards. An entertainment area hosted a Punch and Judy Show as well as an ‘Apple Box’ Speaker Corner allowing people to come and read poems or stories about food.
- A Seed Swap for the High Street. A morning workshop, which aimed to encourage regional Business Associations to come and share some ideas and experiences on how to promote and support their towns - an ideas seed swap. 11 regional ‘Market Towns’ took part and all went away inspired, British Food Fortnight may well appear in more communities in the region as a result.
- Taking the Harvest to Primary Schools. In conjunction with Hampshire Farmers’ Market we hosted Food Education Classes in the 3 local primary schools. All pupils taking part were given a special EAT! Healthy Emsworth sticker.
- ‘A Boost of Kindness’. Working with The Beacon Food Bank to build a ‘Food Mountain’ by having Food Bank Collection points located in Emsworth over the Fortnight. The Food Mountain was built and then donated at a special Interdenominational Harvest Festival.
- A selection of other events included:
Bread making classes, A short film food festival, regional gin, beer and wine tastings, special menus in many of the local cafes, public houses and restaurants, children taking part in creating a vegetable orchestra, and themed wine dinners. Also a special screening of the Emsworth Oyster film:
“Emsworth created a real buzz around local produce throughout British Food Fortnight. The wide variety of well-organised events were a showcase of the region’s bountiful local food offering. The ‘A Thought for Food Market’ was a hive of activity and drew in the crowds keen to discover new flavours and producers. We’d love to see every town in Hampshire follow Emsworth’s example during British Food Fortnight!” Tracy Nash, Commercial Manager of Hampshire Fare
'This was such an enjoyable and informative learning experience for our children. They were very interested in tasting food that had been sourced locally and grown or produced by people in our community, even people they knew! The children churned their own butter and said it had more flavour than usual and the carrot juice was much sweeter than they expected. As for the oak smoked trout pâté - parents were under much pressure to include it in children's lunchboxes following this workshop! It was a fantastic opportunity for our children (and staff!) to widen both their knowledge and taste experiences - with a local perspective - thank you!' Kate Fripp, Headteacher, Emsworth Primary School