Case Study: Centreplate Sea to Table event
Being part of a very large organisation like Centreplate is an opportunity for giving. Laura Castro, Centreplate's Marketing Manager believes that the spirit of a harvest also includes areas like fish, meats and all produce harvested, because of the extent of the human factor involved and their dedication during a harvest. She tells us why she decided to hold the Sea to Table event.
"Recently, I was blessed by experiencing first-hand how some of the fish and shellfish served at the Malvern Theatre restaurant - The Scene was being sourced, and I was moved by the sustainability and care given to the fish by the harvesting company and their employees. We, as Centerplate (as we are all about better life experiences through food) decided to Bring the Harvest to a community that didn’t have ports or sea access nearby and show them how this beautiful produce is sourced, the labour intensive work it demands from our fishermen and the different ways to prepare it. We also wanted to give to the community a different approach to vegetables and show them how to incorporate them into their desserts in a funky way.
We wanted this opportunity for giving to be an experience for the community to come with their children, grandparents, families, etc., and enjoy the harvest and learn about it at the same time. This is how the Bring Home the Harvest – Sea to Table Event was born.
We spoke to our client at Malvern Theatre and our team at the Scene Bistro restaurant at the theatre and set a date for our event for September 26th - 12:30 to 3:00pm.
We prepared a menu with finger food around salmon and mackerel and sweet vegetable bites like beetroot brownies, courgette lime sponge and spiced carrot cake.
We spoke to our chefs to give fish and dessert vegetables cooking demonstrations and invited a spokesperson from the fish sourcing company to come and demonstrate filleting skills and to educate us on fish sourcing. We had Marshfield Ice cream providing their delicious ice cream and showing the community how to prepare milk shakes with fruits; we also had local Friday Beer talking about produce and beer dishes and we had the community involved asking questions and participating in the process.
The Malvern Town Council, Malvern Theatre and some shops supported us via their social media and our posters and flyers all over the city. We also gave out all six recipes to all attendees to take home with them so they could reproduce them with their families and we fed 120 people for two hours Free of Charge with a joyful heart.
It was a wonderful Saturday morning where people of all ages came together and learned about the harvest brought to them and walked out with a smile. We did too!
David Wright said: “It was unforgettable experience learning about fish and desserts this way!”
Rachel Joy said: “It is so nice to taste the courgette in a sponge. Ill do it at home.”