Press Release: Bring Home the Harvest in your pub or restaurant for British Food Fortnight
An opportunity for caterers to show their support for British food.
21st September to 6th October 2013
Following the success of Love British Food 2012 when British Food Fortnight was held during the Olympics and caterers enjoyed significant sales increases by taking part, this year the national food promotion, which is now in its twelfth year, reverts to its traditional Autumn date and takes place 21st September to 6th October 2013. This year the event is spearheading a major new campaign to reinvigorate the tradition of celebrating the harvest. After a torrid start to the year with the horse meat scandal, British Food Fortnight is inviting the whole catering sector to end the year on a positive note and unite in reassuring the public of its support for British food.
A major consumer campaign is already underway: a HarvestLottery for Schools has been launched by HRH The Duchess of Cornwall and is giving 40 schools the opportunity to be part of a historic Harvest celebration at Westminster Abbey; a competition is being run in association with The Telegraph to find the community organising the most imaginative harvest celebration; and the search is on to find a new harvest anthem under the expert eye of the composer of the music for the recent Royal wedding.
Big names have come out in support; Raymond Blanc, Antony Worrall Thompson, Alan Titchmarsh, The Secretary of State for the Environment, NFU President Peter Kendall and Philip Clarke, CEO of Tesco are all backing the campaign. ARAMARK, the event's stalwart and most loyal supporter, continues its support as Flagship Sponsor and is joined by Brakes, E-foods, Hallmark Care Homes, Harrison Catering and Whiting and Hammond pubs as Official Partners. Webb Hotels and many independents are also taking part.
Caterers taking part in British Food Fortnight add real value to their profits. The buzz of the national food promotion makes it an attractive time to experiment with new suppliers, explore alternative supply chains or, if you already source British, to shout about the fact that you do.
Alexia Robinson, organiser of the national food promotion, says of this year's activities: “The horse meat scandal has woken consumers up to the reassurance that comes with buying British. And they are looking to those who provide food when they are eating out - whether it is their staff restaurant, children's school, hospital ward, or local pub - to provide this reassurance. Consumer desire for British food is the highest it has been in the 12 years of the national food promotion's history; recent research by IGD shows that eight out of ten consumers want to buy British. We are responding with our biggest ever consumer programme with more opportunities than ever before for people to enjoy the national food celebrations. The stage is set, the audience is taking its seats and we now invite the catering sector to join the cast.”
WHY SHOULD CATERERS TAKE PART? Catering establishments taking part in British Food Fortnight have proved every year that participation is a guaranteed route to increasing sales and generating positive customer feedback. Some of the biggest names in food service took part last year and enjoyed hugely significant sales increases and positive customer feedback across the board.
Caterers large and small have benefited from participation. Janet Webb, General Manager atThe Old Dunnings Mill, a Whiting and Hammond pub, comments: “British Food Fortnight went really well for us last year. We also took part the previous year and many customers comment on this saying it's good to see us backing the campaign again.” This is echoed by Sally Turley, Group Marketing Manager, Webb Hotels & Travel Ltd who says: “British Food Fortnight has given our hotels the opportunity to celebrate the fantastic British produce available and has resulted in great PR.” Large food service organisations report similar success: James Armitage, Marketing Director of Brakes, which took part last year and takes part again this year, reports that last year during the national food promotion: “Sales of Aberdeen Angus Beef burgers and British Duck Breasts were up by nearly 1,000%!”
HOT TIPS FOR 2013: Celebrate the harvest on your menu this autumn and enter British Food Fortnight’s Bring Home the Harvest competition that is being run by The Telegraph. Raymond Blanc is one of the judges! A guaranteed route to publicity and a great way of engaging with your customers.More hot tips and case studies from those who have organised winning promotions during the event are on the website: Hot Tips on how caterers can take part in British Food Fortnight and Case Studies.
WHERE CAN CATERERS GET MORE INFORMATION? All the resources caterers need to take part are on the event’s website www.lovebritishfood.co.uk that is a one-stop-shop of advice not just for the Fortnight but on everything caterers need to make British food a commercial success in their establishments. See the Bring Home the Harvest pages for details of all the activities planned this year. Be the first to hear the news, follow the activities on Twitter @LoveBritishFood.
WHO IS BEHIND BRITISH FOOD FORTNIGHT 2013? British Food Fortnight is sponsored by ARAMARK and is supported by a large family of organisations led by Brakes, E-foods, Hallmark Care Homes, Harrison Catering and Whiting and Hammond.
WHERE CAN WE FIND OUT MORE? To find out how you can take part, download promotional material, sign up for monthly updates on the latest British food news and for details of what is happening near you, see www.lovebritishfood.co.uk or email firstname.lastname@example.org .
Notes to Editors:
For further press information and jpegs of the brand new British Food Fortnight ‘Bring Home the Harvest’ logo, please contact Alexia or Catherine on T: 020 7840 9292
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