Some of the biggest names in retail and food service take part in Love British Food and run special British food promotions during its annual promotion, British Food Fortnight. Sales increases and positive customer feedback are achieved across the board. Here's what they say about the national promotion:
“Our main £5 lunch promotion that we run in Tesco In Store Cafes was updated to run with only British food and linked to the Love British Food logo. Since its launch we doubled sales of this offer in real terms and this continues to grow WoW.” Justin Phillips, Head Of Marketing - In Store, Compass Group UK & Ireland.
“Love British Food went really well for us. We also took part last year and many customers commented on this, saying it’s good to see us backing the campaign again.” Janet Webb, General Manager at The Old Dunnings Mill, a Whiting and Hammond pub.
“Love British Food offered a fantastic opportunity for SPAR retailers to showcase the great quality of British food they provide in their stores. Thanks to our partnership with Love British Food, SPAR UK retailers have had the chance to celebrate the best of British by running promotions in their stores and highlighting their extensive ranges of high quality British food.” Rebecca Whitmore, Marketing Manager, SPAR UK.
“Being part of Love British Food has allowed ISS to show ongoing commitment to great British food. The feedback has been overwhelming and all our customers loved the menus!” Andy Jones, Service Development Director Healthcare, Education and Defence, ISS.
“Love British Food has generated a lot of interest and a very good amount of business, resulting in sales being up 7%. The liberal use of the Love British Food logo also entrenched our reputation as a champion of locally produced food.” Charles Lotter, General Manager at Summer Lodge Country House Hotel.
“Love British Food 2012 has been a resounding success across the Sodexo business. Sodexo is delighted to be Official Partner of Love British Food.” David Mulcahy, Craft and Food Development Director for Sodexo.
“Love British Food 2012 was a fantastic event for 3663 to be a part of. Sales of our products with at least 65% British ingredients saw an increase across the range year on year, so we are delighted with this success.” Nick Phipps, Marketing Manager at 3663.
“We have really enjoyed supporting Love British Food this year. Sales of Aberdeen Angus Beef burgers and British Duck Breasts were up by nearly 1,000%!” James Armitage, Marketing Director, Brakes.
“The Garden Centre Group was proud and delighted to participate in ‘Love British Food 2012’with over 40,000 customers enjoying traditional home-cooked British recipes.” Costas Constantinou, Head of Restaurants at The Garden Centre Group.
“Whiting and Hammond is extremely proud to be an Official Partner of Love British Food 2012. We have heard such positive feedback that thoughts are already turning to next year.” Rebecca Weller, Marketing Manager, Whiting and Hammond pub group.
“E-Foods celebrated Love British Food with daily British food promotional offers to our national client base. We are delighted with the event and we will continue to build on this in our strategy going forward”. Paul Mizen, Managing Director at E-Foods, online food suppliers to the catering and hospitality industry.
“Enterprise is proud to be a partner of Love British Food. Our publicans were encouraged to take part with promotional packs being sent to over 3,000 pubs. As a result we have received reports of pubs replacing their usual offering with traditional, locally-sourced British fare and adorning their pubs and dining areas in red, white and blue.” Amy Dolphin, Communications Manager at Enterprise Inns.
“We made a point of qualifying that we were an Official Partner of Love British Food when explaining the menu to guests and this encouraged them to order from the set menus. It was definitely beneficial being a part of the campaign.” Paul Worman, General Manager at The Farm @ Friday Street, a Whiting and Hammond pub.
“Love British Food 2012 has given our hotels the opportunity to celebrate the fantastic British produce available with our suppliers, our customers and our staff, and has resulted in great PR for all three of our hotels.” Sally Turley, Group Marketing Manager, Webb Hotels & Travel Ltd, Moor Hall Hotel & Spa, The George and The Gables.
“The Love British Food 2012 shelf barkers make our display stands look so much better. Not normally easy to do as an independent!” Aziatics Store, Shepperton.
“Sales on one day were up £400. Sales on the first week were up £1,000! You’d be crazy not to get involved.” Atul Sodha, owner of Londis store in Uxbridge
“Our British Food Fortnight promotion was so successful we increased custom by 300%.” Michel Nijsten, Head Chef, Albright Hussey Manor Hotel & Restaurant.
“Takings were up 30-40% during British Food Fortnight even with a 10% discount on everything.” Shaun Vining, owner of Complete Meats butchers.
“British Food Fortnight increases business by 12-15%, but the real gain is the new customers it brings in and the opportunity to reinforce our quality food message.” Geoff Holland, owner of Holly Bush Inn.