What they say about Love British Food

Some of the biggest names in retail and food service take part in Love British Food and run special British food promotions during its annual promotion, British Food Fortnight. Sales increases and positive customer feedback are achieved across the board. Here’s what they say about the national promotion:

 
British Food Fortnight 2012
What they say about Love British Food PDF Print E-mail

Some of the biggest names in retail and food service take part in Love British Food and run special British food promotions during its annual promotion, British Food Fortnight.  Sales increases and positive customer feedback are achieved across the board. Here's what they say about the national promotion:

“Our main £5 lunch promotion that we run in Tesco In Store Cafes was updated to run with only British food and linked to the Love British Food logo. Since its launch we doubled sales of this offer in real terms and this continues to grow WoW.” Justin Phillips, Head Of Marketing - In Store, Compass Group UK & Ireland.

“Love British Food went really well for us. We also took part last year and many customers commented on this, saying it’s good to see us backing the campaign again.”  Janet Webb, General Manager at The Old Dunnings Mill, a Whiting and Hammond pub.

“Love British Food offered a fantastic opportunity for SPAR retailers to showcase the great quality of British food they provide in their stores. Thanks to our partnership with Love British Food, SPAR UK retailers have had the chance to celebrate the best of British by running promotions in their stores and highlighting their extensive ranges of high quality British food.” Rebecca Whitmore, Marketing Manager, SPAR UK.

“Being part of Love British Food has allowed ISS to show ongoing commitment to great British food.  The feedback has been overwhelming and all our customers loved the menus!”  Andy Jones, Service Development Director Healthcare, Education and Defence, ISS.

“Love British Food has generated a lot of interest and a very good amount of business, resulting in sales being up 7%.  The liberal use of the Love British Food logo also entrenched our reputation as a champion of locally produced food.”  Charles Lotter, General Manager at Summer Lodge Country House Hotel.

“Love British Food 2012 has been a resounding success across the Sodexo business.  Sodexo is delighted to be Official Partner of Love British Food.” David Mulcahy, Craft and Food Development Director for Sodexo.

“Love British Food 2012 was a fantastic event for 3663 to be a part of.  Sales of our products with at least 65% British ingredients saw an increase across the range year on year, so we are delighted with this success.” Nick Phipps, Marketing Manager at 3663.

“We have really enjoyed supporting Love British Food this year. Sales of Aberdeen Angus Beef burgers and British Duck Breasts were up by nearly 1,000%!”  James Armitage, Marketing Director, Brakes.

“The Garden Centre Group was proud and delighted to participate in ‘Love British Food 2012’with over 40,000 customers enjoying traditional home-cooked British recipes.” Costas Constantinou, Head of Restaurants at The Garden Centre Group.

“Whiting and Hammond is extremely proud to be an Official Partner of Love British Food 2012.  We have heard such positive feedback that thoughts are already turning to next year.” Rebecca Weller, Marketing Manager, Whiting and Hammond pub group.

“E-Foods celebrated Love British Food with daily British food promotional offers to our national client base. We are delighted with the event and we will continue to build on this in our strategy going forward”. Paul Mizen, Managing Director at E-Foods, online food suppliers to the catering and hospitality industry.

“Enterprise is proud to be a partner of Love British Food.  Our publicans were encouraged to take part with promotional packs being sent to over 3,000 pubs.  As a result we have received reports of pubs replacing their usual offering with traditional, locally-sourced British fare and adorning their pubs and dining areas in red, white and blue.”  Amy Dolphin, Communications Manager at Enterprise Inns.

“We made a point of qualifying that we were an Official Partner of Love British Food when explaining the menu to guests and this encouraged them to order from the set menus.  It was definitely beneficial being a part of the campaign.” Paul Worman, General Manager at The Farm @ Friday Street, a Whiting and Hammond pub.

“Love British Food 2012 has given our hotels the opportunity to celebrate the fantastic British produce available with our suppliers, our customers and our staff, and has resulted in great PR for all three of our hotels.” Sally Turley, Group Marketing Manager, Webb Hotels & Travel Ltd, Moor Hall Hotel & Spa, The George and The Gables.

“The Love British Food 2012 shelf barkers make our display stands look so much better. Not normally easy to do as an independent!” Aziatics Store, Shepperton. 

“Sales on one day were up £400. Sales on the first week were up £1,000! You’d be crazy not to get involved.” Atul Sodha, owner of Londis store in Uxbridge

“Our British Food Fortnight promotion was so successful we increased custom by 300%.” Michel Nijsten, Head Chef, Albright Hussey Manor Hotel & Restaurant.

“Takings were up 30-40% during British Food Fortnight even with a 10% discount on everything.” Shaun Vining, owner of Complete Meats butchers.

“British Food Fortnight increases business by 12-15%, but the real gain is the new customers it brings in and the opportunity to reinforce our quality food message.” Geoff Holland, owner of Holly Bush Inn.
 
Love British Food 2012 - The Highlights PDF Print E-mail

Love British Food 2012 took place from 27th July to 12th August. The biggest names in retail and food service came together to stage a patriotic foodie extravaganza during the Olympics.  The stage was set for a huge showcase of British food as the eyes of the world were on us.  Running in parallel to the Games, Love British Food 2012 bought a patriotic outburst to shop shelves and menus and Family Feasts were organised in communities across the country as part of the London 2012 Festival. Highlights included:

  • Love British Food 2012 gave retailers a ticket to the Games: Tesco and SPAR (UK) Ltd are Official Partners of the event and geared up to paint shop-shelves red, white and blue.  2,200 SPAR shops took part and Tesco ran patriotic promotions throughout its stores.  Love British Food 2012 promotions in Tesco cafes doubled sales and sold out most days.  And lots of independent stores, farm shops and delis flew the Union Jack on the high street as they used British food as their entry point into the Games.  Customers were treated to the Love British Food 2012 logo, tastings, meet-the-producer events and patriotic promotional material bearing the slogans ‘Be Patriotic!’ and ‘Support the home team!’

  • Pubs put the pride into Britain: Menus in Fullers, Enterprise Inns and Whiting and Hammond shouted ‘British is Best!’ as people crowded into their pubs to support Team GB.  Humpty Dumpty Eggs Benedict, 4 & 20 Black Birds Pigeon Pie, Little Red Riding Hood Velvet Sponge and a Three Blind Mice cheese board was one of the imaginative menus customers were treated to.

  • Food and sport go hand in hand in restaurants and food outlets across the land: The biggest organisations in food service united behind Love British Food 2012 in the strongest line-up in the national food promotion's 11 year history.  Led by ARAMARK, the event's flagship sponsor, 3663, Brakes, Compass, E-Foods, Harrison Catering and Sodexo all took part as Official Partners and bought patriotic celebrations into staff restaurants and food outlets across the land.  The Garden Centre Group also entered into the spirit with special menus and fun competitions in all its instore cafes and restaurants. 

  • Hospitals gave patients a patriotic boost: The Hospital Caterers Association rallied hospitals to bring all the excitement of the Olympics into wards with patriotic menus for patients.  Great Ormond Street, Royal Brompton and Salisbury District were some of the hospitals that took part.

  • Family Feasts - bringing the excitement of the Olympics to families and communities: Love British Food 2012 Family Feasts were organised as part of the London 2012 Festival with a special focus on people who may have felt left out of the sporting celebrations.  The Feasts were organised in Sure Start Children's Centres and in Hallmark Care Homes for the elderly.  Many of the Sure Start Children's Centres that took part were in deprived areas and were given hands-on support from a local chef who worked with families to organise a magnificent Feast for everyone using the centre and the wider community. Click here for more details.

Alexia Robinson, organiser of the event, says: “What better way to have expressed your patriotism than with wonderful British food.  Food was a central part of all sporting celebrations and with the Olympics we had an opportunity of a lifetime to show-off the best of British food to the world.  The Olympic organisers made it nigh impossible for shops, restaurants or even community groups to capitalise on the Games.  For small businesses, in particular, this was stultifying and the majority were not going to benefit from the Olympics one iota.  Love British Food 2012 did something to address this.  It was, quite simply, the best opportunity for businesses and community organisations to ride the wave of Olympic patriotism without incurring the wrath of the Olympic brand police.”

She continues: “Even in tough economic times the public rallied behind British food and flew the Union Jack on plates as well as on bunting!”
 


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