Celebrate the best of British
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Love British Food 2012
2012 will be the most patriotic year in our lifetimes with the Diamond Jubilee and the arrival of the greatest sporting event in the world on our shores. What better way to express our patriotism than through food! Which is why in 2012 we are planning activities throughout the Diamond Jubilee year and we are changing the dates of British Food Fortnight, for one year only, to run at the same time as the Olympics under the banner ‘Love British Food 2012’. The attention of the world will be on us so let's use the opportunity to put not just Britain but British food in the best possible light! Food and sport go hand in hand: sport inspires us to be more active and eat more healthily and food is part and parcel of getting together with family and friends to enjoy great sporting occasions.
Dates of Love British Food 2012 are 27th July to 12th August 2012
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Catering for the Olympic and Paralympic Games is recognised as being the largest peace-time catering operation in the world.
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This will be the first time more than one supplier will feature at the Games and that there has been a planned approach to food at The Games. For a list of who is catering which venues please click here
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Over 13 million meals will be provided in the Olympic Park during the Games.
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The total potential catering needs of people visiting the Olympic Park, London and the rest of the UK is more than 17.5 million (click here).
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Food needs to be provided to over 16,500 athletes with familiar and nutritionally balanced food and drink for peak performance.
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Over 9 million ticket holders will be seeking a 'once in a lifetime' experience that requires high quality food at affordable prices
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The Olympic village will serve:
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25,000 loaves of bread
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232 tonnes of potatoes
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More than 82 tonnes of seafood
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31 tonnes of poultry items
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More than 100 tonnes of meat
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75,000 litres of milk
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19 tonnes of eggs
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21 tonnes of cheese
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More than 330 tonnes of fruit and vegetables
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The London 2012 Games organisers have committed to serve British and seasonal food, animal products from higher welfare systems, sustainable fish, and to reduce food and packaging waste. They are also aspiring to use food from environmentally friendly farming methods, such as organic. Food Legacy 2012 wants to see these commitments inadopted by lots more caterers, restaurants, hospitality and events organisers for the benefit of people, food producers and the planet. Click here to find out more about Food Legacy 2012.
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To find out more about the London Organising Committee's Food Vision for the Olympics click here.
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