2012 will be the most patriotic year in our lifetimes with the Diamond Jubilee and the arrival of the greatest sporting event in the world on our shores. What better way to express our patriotism than through food! Which is why in 2012 we are planning activities throughout the Diamond Jubilee year and we are changing the dates of British Food Fortnight, for one year only, to run at the same time as the Olympics under the banner ‘Love British Food 2012’. The attention of the world will be on us so let's use the opportunity to put not just Britain but British food in the best possible light! Food and sport go hand in hand: sport inspires us to be more active and eat more healthily and food is part and parcel of getting together with family and friends to enjoy great sporting occasions.

Dates of Love British Food 2012 are 27^th July to 12^th August 2012