Celebrate the best of British
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Love British Food 2012
2012 will be the most patriotic year in our lifetimes with the Diamond Jubilee and the arrival of the greatest sporting event in the world on our shores. What better way to express our patriotism than through food! Which is why in 2012 we are planning activities throughout the Diamond Jubilee year and we are changing the dates of British Food Fortnight, for one year only, to run at the same time as the Olympics under the banner ‘Love British Food 2012’. The attention of the world will be on us so let's use the opportunity to put not just Britain but British food in the best possible light! Food and sport go hand in hand: sport inspires us to be more active and eat more healthily and food is part and parcel of getting together with family and friends to enjoy great sporting occasions.
Dates of Love British Food 2012 are 27th July to 12th August 2012
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2012 is a huge opportunity to improve the world's perception of Britain, in particular our food. Internationally, we are still perceived as offering poor food and service. Let's change that in 2012 and show them we have the best food and drink in the world!
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London will be the most ideally situated Olympics yet in terms of its close proximity to other major countries.
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Over 203 countries will visit Britain for the fortnight. 320,000 additional overseas visitors are expected and 580,000 UK residents will visit London. 22,000 media at sports events; approx. 10,000; 8.8 million tickets will be sold.
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645 sport sessions will be staged at the Games across 28 disciplines.
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The cost of public transport will be free in London for any ticket-holder on the day of their event.
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Get Ahead of the Games has developed a site to help you understand where the travel hotspots will be and enable you to plan in advance to make your journeys easier.
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To find out more information about London 2012 click here
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