In 2012 Love British Food will be showcasing the best of British to the world

“We are delighted to be working with British Food Fortnight. Food is as much a part of our culture as art, theatre and music and 2012 offers a fantastic opportunity to celebrate Britain's food heritage. Food and sport go hand in hand so what better way for people to enter into the spirit of the Games than by enjoying Britain's wonderfully diverse and delicious food with their friends, families and communities.”
Ruth Mackenzie, Director of the London 2012 Festival

In 2012 British Food Fortnight will move from its traditional autumn slot to run at the same time as the Olympics (27 July to 12 August) under the banner ‘Love British Food 2012’. We have the biggest opportunity for a generation to showcase the best of British to the world. Food and sport go hand in hand and we want the whole nation to be feasting on British food as they cheer our medal hopes home. The eyes of the world will be on Britain and British Food Fortnight is bringing the best of British to the world.

“In 2012, Britain will be hosting the Olympics for the first time since 1948, and the world will be looking at what we do, and how we do it.  Thankfully, it's coming at a really great moment for British food.  I'm happy to say we’ve never been more ready or able to impress. We've got fantastic food here in Britain and it's time we celebrated it, especially as we'll have the eyes of the world on us in 2012.”“For many years now, I've been making TV series' about the food from other countries and I've also been defending British food against its reputation overseas. We've got fantastic food here in Britain and it's time we celebrated it, especially as we'll have the eyes of the world on us in 2012.”
Jamie Oliver in Jamie's Great Britain cookbook